Pure Beginnings
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Organic Personal Care Products for the whole family
26/09/2026
We're celebrating the roots our products come from. 🌿
Many of our ingredients, like baobab, rooibos, marula and Kalahari melon, are from indigenous African plants that have adapted to survive some of the harshest conditions on earth and are sourced from community cooperatives that help harvest them.
It's part of why Pure Beginnings has stayed rooted in Africa for 20 years: real ingredients, real sourcing, real care.
Where it comes from matters.
Our heritage isn't just where we come from - it's how we care for each other. 🤍
We're celebrating the everyday moments that connect us - mother to baby, generation to generation, and the pure, South African roots that have shaped our care since 2006.
Happy Heritage Day. 🇿🇦
24/09/2026
22/09/2026
Safe skincare for the win🏆
Our Forest Roll-On Deodorant and Shave Crème are officially 2026 Men’s Health Grooming Award winners! 🌿
Two everyday grooming essentials, now with an award to prove it.
21/09/2026
Baby's skin is 30% thinner than an adult's and far more easily thrown off balance.
Our Sensitive Baby Range is built around that, with the Ultra Gentle Cream Wash and Moisturising Body Cream working together, and certified Microbiome Optimised to feed baby's developing skin microbiome with beneficial postbiotics.
Probiotic + prebiotic, pH-balanced. Protects baby's developing skin microbiome.
0% allergens, 0% fragrance. Wash cleanses without drying; cream nourishes without disrupting the barrier.
Certified organic, microbiome-optimised. Protects and strengthens the skin barrier for lasting care.
Shop our sensitive range from our online store.
18/09/2026
One bathroom. Every age, every stage. 🦷
With Gentle Berry for babies, Vanilla Mint for growing kids and Fresh Mint or Activated Charcoal for adults, Pure Beginnings makes it easy to build routines that work for everyone under one roof.
Free from SLS, artificial sweeteners and synthetic flavours. Just simple, trusted care for every stage.
To the first-time mom reading every label twice, learning as you go, figuring it out one day at a time.
Nobody fully prepares you for how much life changes. The emotions. The routines. The little moments you didn't know you'd love this much.
You're doing better than you think.
If you're looking for a place to start, our Organic Baby Starter Set has the essentials: wash, lotion and bum cream, natural & gentle enough for newborn skin.
25/08/2026
After 20 years, these pictures still make our hearts burst with joy! Thank you Teighler Koekemoer ❤️
25/08/2026
Six principles. Every product, for 20 years.
Pure skin, better health, earth-conscious, happy design, best performance, growing community. The standard we've held ourselves to since day one.
It's why families keep coming back ✨
20/08/2026
A mosquito bite isn't actually the bite; it's your child's skin reacting to mosquito saliva. And kids react more strongly to it than adults do.
That's why the ingredients matter more, not less.
Ours is DEET-free, powered by Lippia Javanica, one of Africa's most effective natural repellents.
Click here to claim your Sponsored Listing.
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Durban
Opening Hours
| Monday | 08:00 - 05:00 |
| Tuesday | 08:00 - 05:00 |
| Wednesday | 08:00 - 05:00 |
| Thursday | 08:00 - 05:00 |
| Friday | 08:00 - 05:00 |