Ass Magic Chamois Cream
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Grit, grind and a little magic. Unlock your superpower with the with the help of our cheeky skin and kit care range. ASS MAGIC Chamois Cream
Fatman’s chafe is a b***h, even for pro runners like Carla Molinaro
Be like Carla. Carry your Mini Me in your running belt. It might just save the day. 🙌
11/08/2026
More than a tub of chamois cream. More than 100 hours of riding comfort.
A single tub of ASS MAGIC is designed to go a long way. For most riders, one tub delivers at least 25 rides and many hours of comfort with each application.
"Sorry... do you know where the l**e is? I want to go harder for longer."
ASS MAGIC products now available Sportsmans Warehouse
06/08/2026
We never get tired of reading messages like these. Thanks to everyone who takes the time to share their experience. It genuinely means a lot to our small team.
If ASS MAGIC has helped keep you comfortable on your rides, we'd really appreciate you sharing your experience with a review on Takealot, Amazon or Google. It helps other riders discover the product.
More time in the saddle means Amish has to look after his most important ASSet 🍑
He popped into Sportsman’s Warehouse, found the ASS MAGIC and even gave us a little ass-shaking victory dance.
Save your ass. Love your bum. Whatever your sporting adventure 🏃♂️ 🚴 , we’ve got your back…
The hybrid athlete Pearl is back.
Whether she’s taking on the Comrades Marathon or preparing for her next HYROX South Africa , Pearl prioritises comfort with ASS MAGIC to help prevent chafing during her runs.
Available at selected Sportsman’s Warehouse stores.
SNAP IT, BABY. POCKET ACES.
Our travel-friendly snap sachets make it easy to take your favourite ASS MAGIC Chamois Cream wherever you ride.
Heading to your next event? Pop a few into your gear bag. Taking on a mega endurance ride? Slide one into your back pocket for quick and easy reapplication when the kilometres start adding up.
Play your cards right. Save your ASS.
snapitbaby
From the grind of Comrades to the streets of Chicago, your legs will have enough challenges. Chafe shouldn’t be one of them.
ASS MAGIC anti chafing products are available at Sportsman’s Warehouse.
10/06/2026
You've logged the kilometres. Nailed the taper. Memorised the course. One thing left: protect your skin.
Chafe is opportunistic. It waits for the long miles, the heat, the sweat — and it strikes without warning.
Shut it down before it starts.
08/06/2026
🇩🇪 ASS MAGIC is back in Germany
ASS MAGIC 🤝 ENJOY YOUR BRANDS
Some partnerships take a few years to come full circle.
We first met Ingo Quendler from Enjoy Your Brands almost four years ago at Eurobike. At the time, Ingo seemed a little sceptical, but he took some ASS MAGIC samples home and put them properly to the test on an eight-hour ride in extreme heat. Thankfully, the feedback afterwards was very positive.
Not long after that, ASS MAGIC was featured on Ingo’s YouTube channel, , which was a major privilege for us as a small South African brand finding its feet internationally.
Fast forward a few years and we reconnected with Ingo, Tobias Löwe and the wider Enjoy Your Brands team at the International Running Expo in Amsterdam late last year. After spending time together there, it became clear that there could be strong alignment in working together.
Today, we’re excited to officially announce our partnership with Enjoy Your Brands, who will be representing ASS MAGIC in Germany.
Enjoy Your Brands will represent ASS MAGIC across the cycling, running and triathlon space and we’re incredibly excited about what lies ahead.
Germany has been an important market for us for some time already and we’re looking forward to this next chapter as we work together to grow ASS MAGIC further across cycling, running and outdoor retail.
A big thank you to Ingo, Tobias and the wider Enjoy Your Brands crew for the support and belief in what we’re building.
Click here to claim your Sponsored Listing.
Contact the business
Address
Unit 3, Bell Close, Westlake Business Park
Cape Town
7945