Safe&Sweet Keto Bakery

Our sink is officially installed at Lancaster Central Market and we are SO excited!! 😍🎉

This weekend we’re starting to serve Pumpkin Protein Shakes and Peach & Lavender Lemonades! 🍑🍋🎃

And the sweetest part? Every single person who purchased one yesterday came back to tell Shay how much they loved it! 🥹💫 That’s pretty sweet.

We’re so excited to keep expanding what we can offer at our Lancaster stand. Little by little, it’s all coming together! 🦋

📍 LANCASTER CENTRAL MARKET
Tuesday, Friday & Saturday | 7am–3pm

📍 YORK CAFÉ
We’re open TODAY from 10am–3pm!

Come see us! 💛

I’m really in this era of being done with the expectation that small business owners should just smile and quietly accept every insult thrown their way. 😅

People confidently criticizing products they’ve never even tasted. People insulting prices without knowing what ingredients, rent, utilities, payroll, insurance, and everything else that goes into running a business actually cost.

And somehow, we’re expected to just take it because we signed up for this?

Someone messaged me on Sunday to say they would no longer be making the drive to my business because of something I posted on Saturday. They felt that not everything should be shared publicly.

And I genuinely found compassion for her perspective.

But here’s the thing. We keep SO much behind the scenes. I don’t run to Facebook every time I have a hard day, and I never will. There are countless situations we navigate privately that nobody ever hears about.

Yes, I signed up to own a business. 😅 I signed up for the responsibilities, challenges, and criticism that come with it.

But I didn’t sign up to stop being a human being.

Business owners can be professional AND have personalities. We can welcome constructive criticism AND stand up for ourselves. We can understand someone’s perspective without necessarily agreeing with it.

And no, I didn’t forget to mention “flavor-free.” That would be absurd. Can you imagine me showing up every day, pouring my heart into a business that makes flavorless desserts? 😂

Eight years into this journey, I’ve learned a whole lot about business, people, and myself.

And one thing I know for sure is that professionalism doesn’t have to mean silence.

I’m going to keep showing up, doing my best, and keeping it real. 💕

Waking up this morning to 10K Followers is pretty sweet! Thank you for being here 🫶

It’s Wednesday and today we have Zapple Cheesecake, Peanut Butter Pie, and fresh HOT cinnamon rolls coming out of the oven in approximately 20 minutes 😍

And I’ve been thinking… I kind of want to make that a thing.

Like, every Wednesday at 11am, you can count on fresh hot cinnamon rolls. 🤤

I’ve been working behind the scenes lately looking for every possible way to add more systems, consistency, and sustainability into Safe & Sweet.

Sometimes that looks like something as simple as making a smaller batch of cinnamon rolls. With Bekah leaving soon, I’ll be doing something by myself that we’ve done together almost every week for the past four years, so I’ve been looking at everything and asking: how can I make this work well in this next season?

I’ve adjusted our hours, and they seem to be working. I placed an order through our website as a customer last week and immediately changed some of the wording to make the process clearer. The amount of options you see in the case each week will slim down a little too — but I actually think that brings more intention to each thing we do make.

I’m thinking about rotating one savory special each week.

I’m brainstorming a holiday cookie recipe PDF collection for those of you who want to make Safe & Sweet-style treats at home because you live too far away.

And I’m sure there will be a hundred more little adjustments along the way.

This October marks EIGHT YEARS of Safe & Sweet, and when I think about the person who started this business back then versus the person running it today… the growth is exponential.

Entrepreneurship does that. You meet yourself over and over again, learn what works, learn what doesn’t, and make adjustments as you go.

Anywho 😂 we hope to see you this week!

And if you come by on a Wednesday around 11… you might just start finding fresh hot cinnamon rolls waiting for you. 🥰

Small business ownership today: 👎🏼😂

Okay, small business story time because I genuinely cannot make this stuff up. 😅

Today we had ONE preorder for 6 cupcakes. One.

Someone came into the café, asked for the cupcakes, gave the correct name on the order, and my employee handed them the cupcakes. Because… of course she did. They knew the name attached to the only cupcake order we had.

Later, the actual customer came in asking for her cupcakes.

😳

At that point my employee explained what had happened and immediately issued a full refund. When I found out, I reached out because as the owner I’m obviously trying to figure out WHO PICKED UP THESE CUPCAKES?! 😂

Unfortunately, the customer understandably was upset about being left without cupcakes for her event and has since left us a 1-star Google review.

And I’m not going to pretend that doesn’t sting.

We are a small business run by actual humans. We work incredibly hard, and when something goes wrong, we do our best to make it right. In this case, someone walked in knowing the correct name for the only cupcake preorder we had, my employee genuinely believed she was giving the order to the correct person, and when we discovered she wasn’t, we refunded the order immediately.

I’m sorry that someone’s first experience with us ended this way. I genuinely am.

But now I also desperately need to solve The Great Cupcake Mystery of 2026 because WHO HAS HAILEY’S CUPCAKES?! 😭😂

If you accidentally picked up six cupcakes from Safe & Sweet today… girl, please explain. 😂

It’s a cookie week for sure thanks to everyone who placed custom orders! The cookie boxes have 5 flavors of cookies!

Lemon Curd Thumbprints
Strawberry Thumbprints
Turtle Cookies
Carrot Cake Cookies
Chocolate Chip

Cookie boxes are $35 and you can comment or message to pick one up Friday or Saturday in York!

Coconut cream truffle pop up 😍

The only way to get them during this time is placing an order for 3 dozen, which a special customer does once or twice a year. I know these truffles are some of your favorite so comment below if you want a 6 or 12 pack reserved!

The case is full of delicious items today 😍

What’s in the case? 👀💗

Chocolate Chip Cookies
Snickerdoodles
Creme Brulee
Mini Carrot Cake
Mini Choc PB Cake
Pumpkin Roll
Pumpkin Cheesecake
Pumpkin Snickerdoodles
Pistachio Shortbread
Tres Leches
Kosmic Brownie
Pecan Pie Bars
Zapple Cheesecake
Peanut Butter Pie
Buckeyes
White Chocolate Buckeyes
Lemon Curd Thumbprints
Pumpkin Cinnamon Rolls
Cinnamon Rolls
Crab Pretzel Melt
Garlic Knots
Crab Dip

Ohhh! I almost forgot, pictured above is out take on tiramisu 😍

💫Reminder this is the current list and we could sell out of certain items at any point, you may call and hold items with payment 😊

Have a wonderful Fall weekend and we hope to see you! 🫶

We all look really good honestly 😉