J O Y L O V E L E S S

Dairy of a deep thinker 📝

You know what’s crazy? We think our biggest problem is how someone else made us feel. But I don’t think it is. I think our biggest problem is becoming someone we don’t respect or can sit with.

Every reaction you have today becomes aftermath for you to sit with. And… some of those memories can become regret.

Regret isn’t something you feel in the moment, honestly most of times not even right after... but it’s a bill your future self has to pay. And boy do they come knocking.. It’s the text you wish you never sent. The relationship you burned because your ego wanted to win. The apology you never gave. The thing you said and shouldn’t have.. The person you became because being right felt easier than deeply thinking about the truth.

I’ve watched people carry regret for years. And it hardens them. They become angry. Bitter. They numb it. Sometimes with alcohol. Sometimes by blaming everyone else. Sometimes by convincing themselves they never cared in the first place. Running away..

That’s why I always try to ask myself one question: “Will tomorrow’s version of me be proud of how I handled this?”

Because it’s usually harder to pause. It’s harder to have grace. It’s harder to apologize. It’s harder to respond with good intentions instead of your ego. But that’s the version of you that gets to lay your head on the pillow at night without regret or questions.

Winning the argument, protecting yourself, feeling big lasts five minutes. Living with who you became lasts a lifetime.

I went to Women in Business Academy thinking I’d come home with a new strategy. Instead, I came home with an entirely new perspective. I expected pages of notes, business ideas, and tactical takeaways. And I got all of that.

Emily Frisella on the sea of “sameness”.. that most businesses don’t have a quality problem, they have a memorability problem. Looking around can cost you. Cody Grandadam, begging for jobs before he got into 100,000 stores. Brittni telling us refine our internal self, you don’t take things off your plate. You build the capacity to hold them. Andrea, 25 locations. No investors. Leading from her heart first. Every speaker challenged the way I think about business. But the biggest takeaway had nothing to do with strategy.

It was sitting in rooms with women from completely different industries, at completely different stages, and realizing we’re all carrying the same fears.

I’ve dealt with impostor syndrome my entire career. Fourteen years. A studio. An incredible team. Multiple millions in revenue. A business I’m deeply proud of.

And I still walked into that conference wondering if I belonged there. Some of the women in that room were making hundreds of thousands. Others were making millions. Some had teams of hundreds. Some were just getting started.

The crazy part?

The conversations sounded almost identical. We all questioned ourselves. We all wondered if we were making the right decisions. We all felt behind. We all had moments where we wanted to quit.

The difference wasn’t talent. It wasn’t luck. It wasn’t confidence.

The people who had built the businesses I admired had simply stayed in the discomfort longer than the people who gave up. Success isn’t reserved for a certain type of person. It isn’t for the loudest, the smartest, or the most naturally gifted. It’s for the people willing to keep showing up when it feels uncomfortable, uncertain, or slow.

I walked into WIB hoping for a better business strategy, walked out with a different belief system. Maybe you’re not behind. Maybe you’ve just been talking yourself out of rooms you were always qualified to be in.

Things I can’t answer in one DM…

I wish makeup had one simple solution… but it almost never does.

When someone asks me, “Why doesn’t my makeup last?” I can’t honestly recommend a foundation, brush, primer, or setting spray until I know why it’s happening.

Your skin type, skincare, application technique, product combinations, and even the order you apply everything all play a HUGE role.

Makeup isn’t one product. It’s a system. Unfortunately, most people were never taught that, so they stay on the hunt for the next “miracle” foundation, primer (iykyk) or setting spray instead of fixing the actual problem. Waste of $$$$ let’s be honest..

After teaching hundreds of women, I’ve noticed something: most people buy products to compensate for a skill or system issue.

The woman who wants glowy skin buys a matte foundation because it’s the only one she can get to last. The woman with oily skin skips moisturizer because she thinks it’ll make things worse. They’re solving the symptom instead of the cause.

The goal isn’t to compensate. It’s to build a makeup system that works with your skin and gives you the finish you actually want. I think that’s why our LEARN YOUR FACE lessons are our #1 booked service because we tailor the products to you, your time, your budget, your goals.. unlike most retailers with sales goals (no offense)

So let’s make this a series. 👇

Drop the makeup questions you’ve always wanted to ask a professional makeup artist, and I’ll answer them in future videos.

No gatekeeping. Just real education. For you guys

Wedding mornings are supposed to be fun.

One thing I’ve learned after years of doing bridal makeup is that the brides who enjoy the experience the most are the ones who allow themselves to be present. They trust the process, stop analyzing every step, and focus on how they want to feel when they walk down the aisle.

Rachel was exactly that bride 🫶🏻

Comment the word ‘RACHEL’ and I’ll send you the list of products used on her for this classic level two bridal look.

Making sure your values match your behavior gives you a kind of peace you can’t fake. At the end of the day, you have to sit with yourself. No noise, no opinions, just the truth of how you decided to showed up.
Move in a way that you don’t have to explain or defend later. That’s where real peace comes from. ✨

Comment BTB to receive the link 🤍

WHAT IS BEYOND THE BASICS?
this is for the makeup artist who is tired of relying on clients words to be good at their job and ready to actually understand what they’re doing. The artist who’s focused on marketing when they should be focused on building their reputation with clients in real life.

I teach you a shared language between you and your client
and a mathematical way of building makeup
so you’re not guessing… you’re deciding and leading.

this is about how you think
how you operate
and how you show up as both a makeup artist and a service provider

this is not your typical makeup course -
yes makeup is included and you do get 5 full tutorials
but this is the foundation that makes everything make sense

this is what I used to build my business
this is what I use in my studio
this is how I train every artist that works with me

So.. what do you get? ✨
👉🏼 30+ chapters of knowledge
👉🏼 my proven Makeup Scale system
👉🏼 5 full tutorials - skill focused
👉🏼 step by step appointment structure
👉🏼 a shared language with your clients
👉🏼 a mathematical way to build makeup
👉🏼 stronger client connection + how to spread word of mouth
👉🏼 more confidence behind the chair
👉🏼 more consistency in your results
👉🏼 the exact systems I use in my business

This is not just learning makeup
this is learning how to understand it

this is for you if you want
more confidence
better client connection
consistent results
a business that actually works

this isn’t overnight success
but this is what creates it

first 20 people get bonuses including my bridal tutorial + tools to implement immediately ✨