Plum Crazy Esthetics

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10:00 Yearly touchup or new eyeliner just opened up for today 10/6.

🚨2:30 YEARLY or NEW EYELINER opened up for today! 10/2. Comment below or message to claim!

You know what wasn’t taught to me? Color Theory! You know what I had to learn to be a successful (not just use 3 main colors for every client) artist?!
Color Theory! Did you know that I have over 40 pigment colors to create the perfect color for you!?!
Let me blow your mind. How many custom colors can I create?!
2-color mixtures: 780
3-color mixtures: 9,880
4-color mixtures: 91,390
5-color mixtures: 658,008
Any mixture of 2 or more colors: 1,099,511,627,735 possible combinations 🤯

When looking for an artist make sure you see a variety of colors, not just the same color on every face. Your brows should be yours.

For booking information or pricing txt 361-676-5065

BOOKED
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ANY NEW SERVICE.
OPEN TO ANYONE!
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I don’t hate social media. In fact, I’m incredibly grateful for what it has done for my business.

But sometimes… I’m tired of what owning a business in the social media era has become.

Somewhere along the way, simply being really good at your craft stopped feeling like enough.

Now, while I’m working, there’s this little voice in the back of my head:

Did I take a before picture?
Did I get the after?
I should probably film this.
I haven’t made a Reel this week.
Apparently this audio is trending.
People want more behind-the-scenes.
Show your face more.
Post more.
Engage more.
Be consistent.

And sometimes I just want to say…

Can I just do really good brows today? 😂

Because the truth is, after 15 years in the beauty industry, thousands of permanent makeup clients, 75+ trainings and certifications, and years of continuing to learn and teach this craft, I STILL genuinely love what I do.

I love sitting down with a client and figuring out exactly what will work for her.

Her face.
Her skin.
Her bone structure.
Her lifestyle.
Her style.
Her expectations.

I love creating soft, natural brows that you’d never guess were permanent makeup.

I love a beautiful powder brow.

I love the tiny details of nano brows.

I love watching a lip color completely bring someone’s face to life.

I love teaching other artists and passing along everything I’ve learned through years of experience, mistakes, education and thousands of procedures.

THAT is where I want my energy to go.

Not figuring out which trending audio the algorithm wants me to use this week.

And if I’m being completely transparent, I think social media has also created some unrealistic expectations in the beauty industry.

Perfect models.
Perfect skin.
Perfect lighting.
Perfect angles.
Perfectly edited results.

But my clients are real women.

Real skin. Real pores. Real asymmetry. Previous permanent makeup. Scars. Sparse brows. Oily skin. Mature skin. Difficult skin. Different face shapes, ages, styles and expectations.

And THAT is the work I’m proud of.

I don’t want every person who walks through my door to leave with the same Instagram brow.

I want them to leave with their brow.

Social media also has a funny way of making us all feel like we have to do the exact same thing.

Same trending song.
Same transition.
Same poses.
Same editing.
Same aesthetic.
Same captions.

And meanwhile I’m over here thinking…

What happened to just being original?

Sometimes I want to use a song because I LIKE THE SONG. 😂

Sometimes I want to post a simple before and after because the work speaks for itself.

Sometimes I don’t get the perfect picture because I was too busy talking to my client.

Sometimes I don’t film the appointment because I was actually present for the appointment.

And sometimes I may go quiet on social media.

But please don’t mistake quiet for not caring about my business.

Usually, it’s the exact opposite.

I’m probably busy running it.

Busy seeing 5–9 clients in a day.
Busy answering questions.
Busy consulting.
Busy teaching.
Busy continuing my education.
Busy being a wife and a mama.
Busy living an actual life outside of a screen.

Plum Crazy Esthetics wasn’t built on trending audio.

It wasn’t built on perfectly curated Reels.

It was built one client at a time.

On experience.
Education.
Consistency.
Trust.
Word of mouth.
And genuinely caring about the face sitting in front of me.

Social media is a wonderful tool, and I’ll keep sharing my work here.

But I’m reminding myself that my job is not to be a content creator who happens to do permanent makeup.

I’m a permanent makeup artist who happens to create content.

And there’s a BIG difference.

So if I disappear for a few days, don’t worry.

I’m probably exactly where I’m supposed to be
behind my machine, doing what I actually love. 🖤

Would you believe me if I told you these were tattooed?! No? Because they are!!! And YES, guys deserve great brows too!!

If you want natural realistic and brows custom to you, txt 361-676-5065 for more information or to book!

Service: NANO BROWS.

I may not be the artist for everyone and that is completely the point.

After 15 years in the beauty industry and almost a decade in permanent cosmetics, I’ve learned that the right artist/client relationship matters. I’m not trying to be the artist for everyone. I want to be the right artist for the people who value the way I work.

So, if you’re considering booking with me, here are a few things you should know:

1. My style is soft, natural & realistic.
That has always been my approach to permanent makeup. Whether we’re doing brows, eyeliner or lips, my goal is to enhance you not completely change the way you look. I customize every service to your features, skin, coloring, lifestyle and goals. I want people to notice that you look amazing without immediately knowing what you had done.

2. I don’t play pricing games.
I’m not going to double my prices just so I can advertise “50% OFF!” and make you feel like you’re getting some huge deal. My prices are my prices, and they reflect my experience, education, time and the quality of my work. I have invested in 50+ certifications and advanced trainings, and I continue investing in education because I believe you never stop learning in this industry. I would rather be transparent about my pricing from the beginning than use a sale to pressure you into booking.

3. Good things sometimes take time.
I wish there were more hours in the day because I genuinely hate telling someone they have to wait for an appointment. I’m currently booking about two months in advance, and for the last five years I have consistently stayed booked several months out.

And I promise it isn’t because I’m seeing one or two clients a day. My days typically consist of 5–9 clients, and I am seeing the maximum number of people I can while still giving each client the time, attention and quality they deserve. I never want to rush someone through my chair just to squeeze another appointment onto the books.

4. Your skin and the integrity of your permanent makeup will always come before making a dollar.
Sometimes that means I’m going to tell you no. Sometimes I’ll recommend a different technique than the one you came in wanting. Sometimes I’ll tell you that you absolutely do not need a touchup yet and to come back later.

I know being told “no” isn’t always what someone wants to hear, and my honesty can occasionally come across as blunt but it is never because I don’t want your business. It’s because I genuinely care about your face, your skin and how your permanent makeup is going to look years from now not just the day you leave my studio.

5. When you’re in my chair, I’m going to treat you like I would my mom, my sister or my best friend.
If I wouldn’t recommend something for someone I love, I’m not recommending it to you either. I want you comfortable enough to ask questions, tell me your concerns and be completely honest about what you want.

And fair warning… I’m a yapper. 😂 I’m a people person through and through. We might start the appointment talking about your brows and somehow end up discussing husbands, kids, work, recipes and our entire life stories.

So don’t be surprised if you walk in as a client and leave feeling like we’ve been friends for years.

I may not be the artist for everyone, and I’m okay with that. But if you value natural results, honesty, experience, customization and an artist who genuinely cares about what is best for you we’re probably going to be a pretty great fit.