rms beauty

rms beauty

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Created by Makeup Artist Rose-Marie Swift
The OG in Clean Beauty
Classic. Cool. Confident. Clean. Find RMS In Store at ULTA Beauty
#IYKYKrms

Based on living and organic principles, created to hydrate and illuminate, vital radiant skin. Consider it skincare with mineral color- giving make-up a whole new meaning.

Photos from rms beauty's post 10/09/2026

Before clean beauty was a category, we were rewriting the rules. 🎬

Founded by Master Makeup Artist Rose-Marie Swift in 2009, RMS was built on a simple belief: clean ingredients shouldn’t mean compromising on performance. Now, we’re taking you behind the scenes to see the artistry, intention, and expertise that have been in every formula from the beginning.

Photos from rms beauty's post 10/07/2026

Your makeup should fit into your life—not the other way around. ✨ From a fresh faced glow to a statement berry lip, RMS was created by a master makeup artist to work hard and wear beautifully while doing more with less. Which look catches your eye?

10/05/2026

If your makeup doesn’t make it to lunch, start here. New! Mini Prime & Set Pouch is a TSA-approved two-step routine including the bestselling ReEvolve Primer and Mini Radiance Lock Setting Mist in an exclusive maroon puffer pouch. 🩷

Shop the travel kit in-stores and online at ULTA Beauty.

10/04/2026

In the series finale, Stacy London shares the three most important lessons she learned from Rose-Marie that will change the way she applies makeup, forever. Drop a comment with your favorite tip from the series! đź’‹

The finishing touches: Go N**e Lip Pencil in Sunset N**e, Legendary Serum Lipstick in Audrey, and ReDimension Hydra Blush in Bohemian Girl

10/02/2026

Which seat are you choosing? Hydra Eyes Quartet creates a symphony of color in our bestselling Gel2Powder formula, with a silky-soft feel and zero fallout. ✨ From eye liner to lip color, here’s what we’d pair with each color story. Find the palette that suits your mood by taking the quiz in the comments below.

09/30/2026

Creaseproof, metallic eyeshadow for fall? Eyelights delivers more than just a luminous pop. Infused with Organic Green Tea Extract and Natural Peptide Quinoa Extract, it nourishes, smooths, and firms your eyelids every time you wear it—so your glow gets better with time.

Vanessa wears the shade Supernova, a rich sterling chocolate shade 🤎✨

Photos from rms beauty's post 09/28/2026

Meet a makeup routine you actually love when you book a complimentary Artist Advice session. 🍂💗 Our Artist Expert’s fall favorites are in— your perfect shades are just a call away.

Becky- Lip2Cheek in Illusive
Lisa- ReDimension Highlighter Palette
Joni- Legendary Lipstick in Audrey
Scarlett- Liplights in Rhythm

09/25/2026

“When I started RMS, seventeen years ago, people told me clean beauty couldn’t perform. I never believed them. This bag is a reminder to trust your vision, have a little fun, and never be afraid to break the rules.” — Rose-Marie Swift 💋

How do you break the makeup rules? Comment below! The Weekender Tote is yours free in orders $125+ exclusively on our site ✨

Photos from rms beauty's post 09/23/2026

The first day of fall calls for a little cinematic inspiration... Comment BLUSH to unlock our fall blush finder. 🍂🍷🎬 We’re imagining the ReDimension Blush shades these iconic characters would wear all season long—because every fall classic deserves a signature look.

09/19/2026

The trick to youthful-looking skin with a candlelit glow? Rose-Marie shares a glamorous look for fall including an underrated multitasker that does it all. ✨

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337 Port City Centre Drive, Suite 101
Summerville, SC
29486

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