Paris Lash Academy

ProMades just got easier... 💕

Your favorite PLA ProMades just got an upgrade.
Introducing Supercharged ProMades and Loose & Improved ProMades.

⚡ Supercharged ProMades take ProMade 2.0 to the next level, with better fans, better pickup... better in every way.
💗 Loose & Improved ProMades are the next evolution of our Bold & Loose ProMades, with less mess, and easier pick up.

✨ Each fan is hand-placed 2mm apart so you can grab your fan without disturbing the next
✨ Fans are positioned at the base for a more direct pickup — no picking up, repositioning, and picking up again.
✨ Mess free set up

Just pick up. Dip. Place.

Wrap or don’t. There’s a new ProMade for the way you lash.

Supercharged + Loose & Improved ProMades are HERE.

5 years of PLA.🩷And now… Papa Jeff is officially a LashCon educator! 👏

We’re so proud of our VP, Jeff Hider, for taking the stage at LashCon to teach:

💰 The Lash Artist’s Guide to Money: Taxes, Expenses & Profit Simplified

Jeff has a gift for breaking down the financial side of business in a way that actually makes sense, and he’s always willing to help the artists who have learned and grown through PLA.

Missed him today? Catch Jeff tomorrow at 11 AM in Sapphire EFIJMN.

Not at LashCon? You can still learn from Papa Jeff through our Online Business Master Class, available on our website. 💻

PLA LASH HQ got a makeover… and the education lineup got a serious upgrade. 🏝️💕

This year, the Lash Hero Villa has a new name, a new lineup, and a whole new round of hot lash topics, all focused on the trends taking over 2026.

We’re so grateful to every guest educator who partnered with PLA and shared their expertise with the LashCon community today. From techniques to trends, there was A LOT to take home and put into practice behind the lash bed.

And tomorrow? The Villa is still OPEN. 👀🏝️

🕗 8:00 AM — The Wispy Fix with Sadie Emmer Sadie | Milwaukee Lash Educator
🕙 10:00 AM — Korean Lash Lift, Beyond the Timer with Cathy White Cathy ✨ Korean Lash Lift Educator & Serial Entrepreneur
🕚 11:00 AM — Timeless Artistry with Shelby Tarleton Shelby Tarleton | Lash Boss Radio
🕛 12:00 PM — UV Panel + Hands-On Workshop hosted by Ashley Gonzalez with Michelle Nguyen, Tuss Leubbers, Erin Taylor, Andrea Roane, Lacey Mott & Raina McCulloch

Come for the bombshells. Stay for the education. Leave with knowledge you can actually use.

Welcome to the PLA Casa Amor 💕🏝️

Come get the full experience, see our products in action, ask questions, and learn directly from the professional pros who use these products every day in their salons.

From seeing the techniques up close to picking up tips you can take straight back to your salon, our demos are your chance to learn, try, and find your next favorite product. 👀✨

Our first Demo of the day: Korean Lash Lift Simplified with Tiarae Willing — aka LASH & BROW ARTIST | CORVALLIS, OR
She completed a KLL while answering questions and sharing her tips and tricks!
Missed it? She’s doing it again tomorrow, Monday at 1:00 PM!

Come see what everyone’s coupling up with. 💕

LashCon Trade Show Floor opened TWO HOUR ago and Casa Amor is already PACKED. 😂🏝️

The demos are happening, the booth is slammed, and apparently everyone is ready to find their perfect lash match. 👀💕

Come pull up to the PLA Island and see what all the drama is about.

Islanders come to the fire pit 🏝️ I mean… the PLA booth at thelashconference.

We’ll see you tomorrow morning at 9am!

After two years of research and development, we launched the PLA Soft Cure UV lash system this year. It’s our absolute honor to be able to present the facts at thelashconference this weekend!

Not only did Michelle Nguyen Pla and Ashley G | Lashes. Education. Foodie. speak on the main stage today, they will also be hosting a UV Panel & Hands on Workshop in our Lash Hero Villa this weekend.

Our mission has always been to bring the best products to truly make your life easier as a lash artist. Our passion is the research and development of the products that we develop, and there’s nothing like getting to show you firsthand what we create.

Thank you to everyone who attended our session today, we can’t wait to see you at the booth and in all of our classes at the Lash Hero Villa:

Sunday
🩷8:00 AM — The Wispy Fix
🩷1:00 PM — Korean Lash Lift: Beyond the Timer
🩷2:00 PM — Timeless Artistry
🩷3:00 PM — UV Panel + Hands-On Workshop

Monday
🩷8:00 AM — The Wispy Fix
🩷10:00 AM — Korean Lash Lift: Beyond the Timer
🩷11:00 AM — Timeless Artistry
🩷12:00 PM — UV Panel + Hands-On Workshop

Wait… is that not what you meant? 👀