Beauty By Alicia

Meet Alicia

22 years in the treatment room. And I still get excited to come to work.

I didn't get into this industry to sell products or chase trends. I got into it because I love helping people understand their own skin — what it needs, why it's changing, and how to actually take care of it for the long run.

Every appointment starts with listening, not a sales pitch. That's not a tagline, that's just how I've always done this.

Healthy skin is a journey, not a quick fix. Love your skin forever.

Comment HELLO if we haven't met yet — I'd love to be your friend in the beauty industry. 🩷

Internet vs. Esthetician: Sunscreen Contouring ☀️
The trend: sunscreen only on the high points, and the sun "contours" the rest.

The reality: every unprotected area is still collecting sun damage. Over time, that shows up as pigmentation, fine lines, and collagen breakdown.
Contour with makeup. Protect with sunscreen, everywhere.

Comment TREND and tell me which viral skincare trend you want me to break down next 👇

Healthy skin is a journey, not a quick fix. Love your skin forever 💕

SkincareMyths BeautyByAlicia HealthySkin

Why do lash extensions need a fill every three weeks? Because your natural lashes are never all on the same schedule. Some are growing, some are resting, some are shedding, and your extensions grow out right along with them.💓

That's why placement matters so much, and why I strictly do classic lashes: one extension, one natural lash. They look soft and natural and grow out healthy with your own.💓

Beautiful lashes should never cost you your real ones.
Comment LASH to book your set or fill.
Healthy lashes are a journey, not a quick fix. Love your lashes forever.✝️

Why do lash extensions need a fill every three weeks? Because your natural lashes are never all on the same schedule. Some are growing, some are resting, some are shedding, and your extensions grow out right along with them.💓

That's why placement matters so much, and why I strictly do classic lashes: one extension, one natural lash. They look soft and natural and grow out healthy with your own.💓

Beautiful lashes should never cost you your real ones.
Comment LASH to book your set or fill.
Healthy lashes are a journey, not a quick fix. Love your lashes forever.💓

Dermaplaning

The treatment that changes everything in 30 minutes.
Dermaplaning gently removes dead skin cells and fine vellus hair (aka "peach fuzz") from the surface of the skin. The result: instantly smoother skin, better product absorption, and flawless makeup application.
And the myth I bust the most in the treatment room? That hair grows back thicker or darker. It doesn't — that's just not how hair works.
Every face tells a different story.
Comment SMOOTH if you've never tried it and want to know if it's right for your skin.

Dry skin ≠ dehydrated skin 💧
Dry skin lacks oil. Dehydrated skin lacks water. And yes, oily skin can be dehydrated too. Shiny AND tight? That's often why.
When the seasons change, dehydration is usually the culprit:
1️⃣ Layer a hydrating serum first
2️⃣ Seal it in with a moisturizer that fits your skin
Every face tells a different story. Knowing which one you have changes everything.
Comment DRY or DEHYDRATED and tell me which one you think you are 👇
Healthy skin is a journey, not a quick fix. Love your skin forever 💕
ArizonaSkin BeautyByAlicia HealthySkin

Keep every stone they throw at you. You got castles to build. 🏰

Not everyone is going to understand your journey — the time you spend on yourself, the money you invest in your skin, the choices you make to feel good in your own face. Some people will have opinions. Let them.

None of that noise builds anything. What you do with your energy does.

Every treatment, every routine, every "why do you spend money on that" moment you push through — that's a stone in the foundation. You're not chasing approval. You're building something that's yours.

Confidence isn't loud. It's consistent. 🤍

HealthySkinHealthyMindset