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Cult-phenomenon glass water bottle you never knew you needed meets innovative Paris lip balm in a patented, low-key genius design that multitasks.
Best friends and co-founders, Tal Winter and Kate Cutler started bkr in 2011 with the belief that inner and outer beauty were connected. Their product was the clean, addictive, cult favorite bkr bottle and their concept was Beauty 101: drinking water is the foundation for soft, dewy, pretty skin–and wtf–hydrating shouldn’t be so hard. Fast forward to a couple years later. Confident they had solved the hydrating-is-hard problem, they were annoyed that they still had dry lips–despite being two of the most hydrated people on earth who owned every lip product in existence. They decided to do the thing they were inspired to do: create the hydrating, holy grail, omg, cosmetic soulmate of lip balms themselves. The critically lauded Paris Water Balm is that holy grail lip balm. The balm furthers bkr’s commitment to holistic hydration, clean beauty and wellness. With the introduction of Kiss Kits and their rapid rise to cult status, bkr is well on its way to establishing itself as your hydration everything and the ultimate destination for people who know to start inside for a pretty outside.
This is not a water bottle commercial. Maybe it’s about the human condition—I’m still in meetings with myself about it.
Everyone has a gross thing they’re irrationally attached to: a stained sweatshirt, a ratty binky, underwear you would never want a boy to see, a water bottle collection that looks like it was dragged behind a truck.
I told her to put her hands up and slowly step away from whatever is happening there. Straight to recycling. Am I overreacting?
Imagine just knowing where your lip balm was. Like it had an address. Buy a Paris Water Balm, get a kiss case for free with code KISSKISS. A tiny, stupidly satisfying life upgrade.
(not forever, max three per order, and ur welcome.)
08/09/2026
Before water bottles became a phenomenon, there was bkr.
Back when the internet was a little prettier and a lot less complicated, your camera roll was full of sunsets, your desk was pin-worthy, Tumblr knew you better than you knew yourself, and everything, somehow, looked better through an Instagram filter.
2016 was optimism in color. Cotton candy skies, pale pink everything, marble desktops, rose gold, succulents, and the quiet belief that if you drank enough water and had the right playlist, everything might actually work out.
Take me back there. 2016 forever.
08/07/2026
Before water bottles became a phenomenon, there was bkr.
Ten years later, the mood is back. So we did something cute about it to take you there again: One bkr—A whole wardrobe of straws—4 ways.
2016 forever.
In order: the miu miu-coded set, the pin-worthy set, the Internet famous before the Internet was weird set, the school supplies set.
Be careful what you get used to.
Your eye recalibrates.
One day you’re drinking from whatever’s nearby. The next, everything else feels a little… off.
Ignorance really was bliss.
It’s giving micro tears and UTIs, but aside from that, I hate it.
Cooper Hale
07/13/2026
Follow me for more.
07/10/2026
Welcome to your amazing new life without stinky gross and ugly water bottles. Glass and silicone happily ever after.
Free silicone straws until Sunday to get your new bkr life started. Just add your favorite straw set to your order and use code JULYSIP at checkout.
07/07/2026
Free straws for everyone—I’m buying.
Pick any straw set, add it to your purchase, and use code JULYSIP @ checkout. Ends Sunday at midnight. xo
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