EAUSO VERT

In 2019, we applied to Sephora Accelerate with a vision for a fragrance brand we had not yet launched.

We did not get in.

At the time, that no was difficult. Looking back, we understand that we were not ready yet.

We still had so much to learn about our customer, our products and what we uniquely had to contribute to the fragrance industry.

So we kept building.

Over the years, we launched EAUSO VERT, developed fragrances across San Francisco and London, navigated production challenges, fulfilled orders ourselves and made more mistakes than anyone could see from the outside.

But through all of that, we also fine-tuned our vision.

We learned what mattered and what did not. We became clearer about the company we wanted to build and the opportunity and responsibility we had to amplify cultures, stories and perspectives too often left unheard.

Today, we are incredibly proud to share that EAUSO VERT has been selected for the 2026 Sephora Accelerate program.

This yes feels meaningful because of everything the first no gave us time to learn.

We are not entering this chapter because we believe we have everything figured out. We still have so much work ahead of us.

We are entering with a clearer understanding of who we are, why we are here and what we want EAUSO VERT to stand for.

Just as we have continued to evolve as individuals, our brand is evolving alongside us.

Sephora Accelerate will serve as a vehicle for us to explore how EAUSO VERT can meet who we are today, while building a brand we can stand behind tomorrow and for many years to come.

And rather than waiting until we have everything figured out, we are going to share that process as it happens.

What we learn.
What we question.
What we protect.
And what we decide to change.

The opportunity did not come too late.

It came when we were ready to use it well.

Dos Mil Años. A name in Spanish, on purpose.
At a time when languages, cultures, and histories are still being asked to soften or disappear, choosing to be visible is a decision.

Rooted in Mexico, in land, memory, and continuity. Grapefruit, cypress, eucalyptus, resins, ahuehuete. Ingredients that carry place, not just scent.

Nothing here is for decoration. What we choose to name and center shapes what is remembered.

Dos Mil Años holds that line.

Perfumery from perspectives unheard.

Not a fragrance that fills a room, but one that changes the air.
DOS MIL AÑOS opens with grapefruit, bitter and precise, then settles into cypress, eucalyptus, and resin. Something green, grounding, and quietly expansive.

On skin, it softens. Warms. Becomes closer, less about structure and more about presence.

Often described as a Paloma at golden hour, or the stillness beneath towering trees, it’s a scent that doesn’t announce itself, it lives with you.

Rooted in the story of El Árbol del Tule, a living witness to over two thousand years of history, this is scent as memory, landscape, and inheritance.

Let’s talk about zapote. Not a trending note, not a marketing word, but a fruit native to Latin America, long used and rarely named.

In perfumery, zapote brings something specific, a dense, textured ripeness that isn’t bright, sugary, or easy to define. That’s the point.

Entire ingredient histories exist outside traditional fragrance narratives, not because they lack depth, but because they haven’t been centered. At EAUSO VERT, we think they should be.

Because what we choose to center defines what luxury becomes. Fruto Oscuro is our way of shifting that lens.

FRUTO OSCURO - Not fruit as you know it.

Fruto Oscuro opens like something forbidden. Ripe, on the edge of turning, then turns: smoke, spice, skin. A memory that lingers longer than it should.

Some say it smells like mulled wine at midnight, others, a dark orchard you weren’t meant to find.

We’ve heard velvet, incense, cherry-stained hands. What we know is that it’s never just one thing.

It evolves, it seduces it stays with you.

For those who don’t want to smell like everyone else.

📸:

Some of the most influential ingredients in modern fragrance trace back to Indigenous knowledge that shaped perfumery centuries ago.

Vanilla, one of the most beloved notes in scent today, originates from Veracruz, Mexico, where it was first cultivated by the Totonac people. Long before it became associated with sweetness, vanilla lived in ceremonial traditions, cacao preparations, and daily rituals rooted in the biodiversity of Mexico’s eastern forests.

Our fragrance Vanilla Embers was developed with varying perspectives in mind, honoring the landscapes, histories, and cultural memory that continue to shape modern perfumery, while exploring the profile that brings comfort, warmth, and a sense of nostalgia that reaches far beyond the present.

So the next time vanilla lingers in the air, remember where its story first took root. 🌿✨🇲🇽

Scent is memory, but more importantly, scent is legacy.

EAUSO VERT exists because of immigration, sacrifice, and the courage to keep going. Even when rest is needed, the work continues.

Showing up, no matter how small, matters now more than ever. Grateful for every person building this future with us.

Stay safe. Take care of yourselves and take care of one another. xx
Tanya G.

EAUSO MOVING SALE 🌁

ICYMI: We moved to San Francisco, and while the process was not exactly smooth, we are choosing to make the most of it. We uncovered a small batch of bottles with lightly imperfect packaging and decided to offer them at a reduced price rather than let them go to waste.

This is a rare sale for us. Quantities are limited.

*All moving sale items are final sale.
*No returns, exchanges, refunds, or price adjustments.
*Packaging may show minor imperfections, but the juice inside is unchanged.

Questions? Swipe for more, DM us, or email [email protected]. ❤️‍🔥