VICOH

The Room for Improvement

Technology development over the last 25 years resulted in wonderful commodity lenses characterized by one size fits all low cost molded lenses. These products meet the secondary consumer requirements of Cost and Convenience. The products marketed by the low cost molders are truly good for more than 35 million US consumers who wear them. At the same time, good is often the enemy of best and about 2.8 million US consumers stop wearing contact lenses every year while 3.5 million new consumers begin wearing them. The primary reason for discontinuation of wearing contact lenses is unacceptable comfort (42%). The next two reasons are poor vision (15%) and the inability to provide an acceptable correction for good vision at both distance and near which is required by the changes in the eye for folks over the age of 45 (18%). These reasons for discontinuation define the clear market need or “Pain” that is the reason for VICOH to focus its efforts on Vision, Comfort and Health.