Ida Jane

This might sound backwards, but it's true! Even when it might feel like you want "anyone and everyone to book"....Not every piece of content is meant to attract every client.

In fact, your content *should be* attracting the right people and repelling the wrong people.

When you try to appeal to everyone, your messaging becomes so broad that it resonates with no one. But when you're clear about who you serve, what you believe, and the experience you provide, you naturally attract the clients who are the best fit for your lash business!

Those are the clients who value your expertise, respect your policies, refer their friends, and keep coming back again and again!

The goal isn't to just get more bookings. It's to get the *right* bookings💕

This mindset shift is one of the many things I teach inside my online course, The Client Success Formula. Drop a comment if you're interested or DM me to get started!

I've had the privilege of training students from Arizona, Alaska, and Minnesota, and getting to watch them show up actively online and kill it has been incredible!

AND some of my beginners from my March and June trainings are already gaining clients through TikTok, building confidence behind the chair, and creating businesses they can truly be proud of already!

Their success isn't because they got lucky. It's because they invested in themselves, stayed consistent, and put what they learned into action.

To every one of my students: thank you for trusting me to be part of your journey. Watching you grow into confident lash artists and business owners is the greatest reward I could ask for!

And if you've been dreaming about becoming a lash artist or taking your skills to the next level, let this be your reminder that everyone starts somewhere. One decision to invest in yourself can completely change the trajectory of your career✨

Random posting leads to random results!

If you're opening social media every day wondering, "What should I post today?" without a strategy behind it...you're making it harder than it needs to be.

Every piece of content should have a purpose🫶🏼

Some posts build trust. Some educate.
Some create connection. Some overcome objections.
Some inspire someone to finally hit "Book Now"

When you start planning ahead on your content with a little bit of intention instead of just winging it, your followers will start to see you as the obvious choice...not just another lash artist in their feed👏🏼

That's exactly why I created The Client Success Formula.

Inside this online course, I'll show you how to stop guessing what to post and start creating content that attracts your dream clients, builds trust, and supports a fully booked business.

Because the goal isn't to just post and scroll more...It's to make every post count, so you can do more of what you love🩷

What's your biggest struggle with creating content right now?

Link in bio with all the details and enrollment for the online course!

My final AZ Lash License trainings of the year! Seats are limited, and they are already starting to fill up🩷

If you've been thinking about not just getting certified, but actually making lashing a real career/business for yourself, then my trainings are for you!

You get everything from an online student portal, to 3 days of in-person training, a loaded up boujee lash kit, classic, hybrid, and volume lash training, and more!

Drop a "LICENSE" in the comments if you're interested or send me a DM and I will send you all the details!

A few of the signs that you are attracting the right clients for you🩷 Booking dream clients like this doesn't happen by chance or luck!

It happens by intentionally marketing yourself correctly, using the right messaging in your content, and having the best experience for your clients when they come to see you!

And sadly, most lash trainings don't teach you this side of things! Which is why so many lash artist struggle with clients and growing their businesses.

Now after over a decade as a lash artist myself and building a successful lash business in different states multiple times, I have created an entire, in-depth online course on it called the Client Success Formula!

This is exactly the steps I took to successfully build my business back up every. single. time. If you're ready for a booked out beauty business that you actually love..this is for you!

DM me or drop "COURSE" in the comments, and I'll send you all the details for it!

Best of both worlds🫶🏼🥹 It is definitely a lot of work, but I wouldn't have it any other way! So grateful for the freedom that being a lash artist has given me!

It's allowed me to meet so many women who I love including all my lash sisters, build a clientele who I adore, be a present mom who gets to homeschool her kids, have a flexible schedule with them, be a successful business owner, and so much more!

The opportunities are endless, and if you are willing to work hard and believe in yourself, you truly can build your dream life🩷

Thankful and grateful! If you've been considering becoming a lash artist in Arizona, I only have 2 seats left for my September AZ Lash License training. DM me or comment below to get all the details!

It's that they've learned how to market themselves🙈

Hear me out...beautiful work is the foundation. You have to deliver amazing results if you want clients to come back.

But if no one knows who you are, what makes you different, or why they should choose you...then even incredible lash artists can struggle to fill their books.

The lash artists with thriving businesses don't just rely on their work to speak for itself. They consistently build trust, educate their audience, share their personality, and create a brand people remember.

Marketing isn't about being pushy or becoming an influencer or content creator.

It's about making sure the right people know you're the artist they've been looking for.
That's the difference between hoping clients find you and building a business that consistently attracts them.

What's been the biggest challenge for you when it comes to getting lash clients booking? Let's talk about it in the comments!👇🏼