No Country for Beardless Men

⚔️ TOMORROW’S DROP ⚔️

Two new additions are entering the lineup — available tomorrow online and at King Richard’s Faire.

REFORGED BEARD CONDITIONER
The step your beard has been missing after wash day. Designed to soften, condition, and smooth beard hair without leaving it feeling heavy or coated. Lightweight and made for frequent use.

VANILLA NOIR — BEARD BUTTER
Vanilla, taken somewhere darker.
A mysterious, seductive vanilla with a handsome twist — smooth, warm and refined without smelling overly sweet.

🖤 Both drop tomorrow.
Online + at King Richard’s Faire.

Which one are you grabbing first?

⚔️ WE’RE BACK AT KING RICHARD’S FAIRE! ⚔️

Enter BEARD VALHALLA and claim your BEARD GLORY. 🧔🔥

The shelves are stocked with beard oils, balms, butters & more — ready to turn your whiskers into something worthy of legend.

And for the wenches… 👑✨
We’ve RESTOCKED THE PERFUMES from Lacquered Veil. Come find your new signature scent while your bearded warrior stocks up.

⚔️ Beard glory awaits.
🍻 See you at the Faire!

✨ POMONA IS RESTOCKED ✨

Lacquered Veil — our lady line. 🖤

POMONA opens with luminous neroli and velvety apricot, unfolding over a warm, sensual base of cedar and vanilla.

Feminine. Radiant. Addictive.

Ladies, come find your new signature scent.
Husbands… you’re welcome for the gift idea. 😉

Available in the shop & online now.

When your beard feels THIS good, you can’t keep your hands off it. 😏

Our Beef Tallow Beard Butter melts into your beard, leaving it ridiculously soft, conditioned, and smooth without that heavy, greasy feel.

So yeah… you might catch yourself stroking your beard like an ancient Viking contemplating his next conquest.

Perfectly normal behavior. 🧔‍♂️⚔️

🥩 Beef Tallow Based
🔥 Deep Conditioning
👌 Soft, Smooth & Seriously Touch-Worthy

🍎Grab Smoked Apple Bourbon and smell like fall should.🍂

Smoked Apple Bourbon Beard Butter opens with the aroma of rich, crisp red apples, layered over warm woods, subtle spice, and a smooth, slightly smoky finish. Cozy, masculine, and made for cooler weather.

Our rich beard butter melts into your beard to soften, condition, and tame dry, unruly hair—without leaving it feeling heavy or greasy.

🍎 Rich autumn apple
🍂 Warm, cozy fall character
🪵 Smooth woods & subtle smoke
🧔 Softens + deeply conditions

One of our favorite fall profiles is now available in Beard Butter.

⚔️ WELCOME TO THE SHOP.

This isn’t your average grooming store.

Discover our groundbreaking Beard Butter — intensely conditioning, ridiculously smooth, and created to give your beard the softness, control, and healthy appearance it deserves.

Then step beyond grooming and enter the Veil.

Experience Lacquered Veil, our collection of incredible fine fragrances created for those who want something distinctive, luxurious, and impossible to forget.

From beard oils, balms, butters and washes to premium fragrance, everything here was built around one idea:

Ordinary isn’t good enough.

Stop by the shop, smell your way through the collection, and find your new favorite.

⚔️ No Country for Beardless Men
🖤 Lacquered Veil Fine Fragrance

🥸 THE STACHE JUST GOT SERIOUS.

Our Mustache Wax has officially dropped. Built for a strong, lasting hold to keep your mustache shaped, controlled, and out of the way.

Whether you’re rocking a handlebar worthy of a Viking or just trying to keep your mustache out of your mouth—we’ve got you covered.

⚔️ Strong Hold
⚔️ Easy to Shape
⚔️ Made for Magnificent Mustaches

AVAILABLE NOW online and at our shop at King Richard’s Faire.

No Country for Beardless Men
Beards encouraged. Mustaches respected.