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Everyone deserves healthy skin. That’s why we created SkinSAFE for you. When labels fall short, we step in. Smarter, healthier skin starts here! Simple.
Backed by Mayo Clinic, our AI & science-based Wellness Markers help you confidently find safer products. Expert knowledge is now in your hands with the world’s most comprehensive skin product ingredient database brought to you by Mayo Clinic and HER Inc. With SkinSAFE, every body can have healthy skin free from allergens and irritants. With this revolutionary piece of technology simply filter mill
Not every skincare trend deserves the hype. 👀
Dr. Marisa Garshick, MD, FAAD shares her honest, evidence-based take on today’s biggest skincare trends - rating what’s worth trying, what’s overhyped, and what’s better left on your feed.
Because when it comes to your sensitive skin, facts will always beat fads. 🧡
08/04/2026
August is Psoriasis Awareness Month 💜
Psoriasis is more than just dry skin - and there are a few facts that might surprise you. We rounded up 5 facts you may not know, including one that’s often overlooked but incredibly important for people living with psoriasis.
Swipe through to learn something new and discover how SkinSAFE can help you find products that are safer for your unique skin.
Relaxation starts with peace of mind✨
At the Mayo Clinic Cosmetic Center, every facial begins with SkinSAFE. As the first step in designing a personalized treatment, providers can use SkinSAFE to help select products that are compatible with each patient’s unique ingredient sensitivities.
The treatment featured here included:
• Vanicream Gentle Facial Cleanser
• Alastin Skin Polish
• ZO Stim Peel
• Vanicream Vitamin C Serum
• Vanicream Daily Facial Moisturizer
The products used are SkinSAFE 100, meaning they meet SkinSAFE’s highest ingredient safety standard for sensitive skin.
For an even more personalized experience, patients with a SAFE For ME code can have products selected based on their unique ingredient sensitivities - helping reduce the risk of exposure to ingredients that may trigger an allergic reaction.
Because when you know your skincare is chosen with your skin in mind, it’s a little easier to relax.
07/24/2026
How much can you really trust the claims on the front of your skincare products? 👀
Labels like “fragrance-free,” “hypoallergenic,” and “dermatologist-tested” can be helpful - but they don’t always tell the whole story. Understanding what these terms actually mean can help you make more informed choices, especially if you have sensitive skin or ingredient allergies.
The best place to look? The ingredient list. And with the SkinSAFE app, you can scan products to quickly see if they’re a match for your unique skin needs.
Read the full article through the SkinSAFE Beauty Insider (link in bio). 🧡
07/17/2026
🌿 When it comes to botanical allergies, one ingredient may not be the whole story.
Cross-reactivity can happen when the immune system recognizes similarities between related allergens—meaning a reaction to one botanical may signal sensitivity to others with similar chemical structures.
The key takeaway? “Natural” doesn’t automatically mean safe for sensitive or allergy-prone skin. Understanding botanical cross-reactors and checking ingredient lists carefully can help you make more informed choices about the products you use. 🧡
Knowledge is power—especially when it comes to knowing what’s SAFE For YOU.
📖 Read the full article through the link in our bio!
Shopping for sensitive skin shouldn’t feel like a pop quiz. 🫠
Fragrance, essential oils, allergens, coconut derivatives… ingredient labels can get complicated. SkinSAFE makes it easier to find products that fit your skin’s needs. 🧡📱
Scan. Shop. SAFE.
“Best” doesn’t always mean best for sensitive skin. 👀
We put 7 of Wirecutter’s recommended retinol products through the SkinSAFE test… and the results were surprising.
🤦🏼♀️ Spoiler alert: 5 out of 7 contained fragrance—an ingredient that can be a trigger for many people with sensitive skin.
Retinol can be an incredible addition to your routine, but the formula matters just as much as the active ingredient. Before you buy, scan the product in the SkinSAFE app to see how it rates for your skin.
Because ingredient transparency matters. 🧡
07/05/2026
✨ Peptides are everywhere in skincare - but what do they actually do?
Can they help boost collagen? Reduce the look of fine lines? Are they a good choice for sensitive skin? 🤔
We break down everything you need to know about peptides - including how they work, what results to expect, and what to look for if you have sensitive skin.
🧡 Read the full article in the SkinSAFE Beauty Insider and become a smarter skincare shopper!
✨ Just because a celebrity recommends a skincare product doesn’t mean it’s the right choice for your sensitive skin.
What works for someone else - even your favorite celebrity - could contain ingredients that trigger your skin.
Before you buy the latest viral product, take 10 seconds to scan or search it in the SkinSAFE app. You’ll instantly see whether it’s a good match for your skin.
Because the best skincare recommendation isn’t the most famous one—it’s the one that’s SAFE for YOU. 🧡
☀️ Sensitive skin deserves sun protection you can trust.
Finding a sunscreen that works and is gentle on sensitive skin doesn’t have to be complicated. Look for products that have earned the SkinSAFE 100 rating - our highest standard for ingredient safety.
Two of our favorites:
🧡 CeraVe Hydrating Mineral Sunscreen SPF 30 Face
🧡 CeraVe Hydrating Mineral Sunscreen SPF 30 Body
Not sure about your current SPF? Scan or search it in the SkinSAFE app to see its rating and discover products that are SAFE For YOU. Your perfect sunscreen might be just one search away! 🌞
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