ECo Salon and Spa

Let’s talk Salon Experience.

I think the salon client is changing and I’m not so sure we are paying attention or keeping up.

25 years and this is what I’m paying attention to.

Pricing…. Clients aren’t necessarily looking for “the best pricing”, but they are very discerning about what they spend their money on.

You can charge a lot, but the experience better match the price tag and it’s to be about THEM. Not your Instagram account, not your next content, and not if the hair is Instagram worthy.

People want fast. It’s an Amazon world. They want convenience in every area of their lives. This is effecting the salon experience as well.

Long lag time?
Long line of things to do just to book? Too long getting back with a client trying to book?

We need to pay attention to how quick and easy it is for clients to book. Too hard or too long…. They will go somewhere else.

Expensive and pretty doesn’t automatically mean better anymore. People know it can be faked. Ai makes any thing appear perfect.

People want these questions answered in their salon experience:

Can you help me look my best?
Can you help me feel like I can conquer the world?
Can I trust you with my hair? What can you teach me about my hair?
Can you get me out of here as efficiently as possible with the results I desire?

Most clients don’t have an endless amount of time. They have lives with many responsibilities.

These are the people we have overlooked, but there’s a huge market.

Let’s build so much trust in our salon systems that clients say, “I want to go there.” The culture of your salon and the posture of your team, makes the environment of the salon the most attractive business to come into. Not the salon style.

Comfortable, professional, clean, inviting by greetings, smiles, helpful, overall a grateful attitude, sets the stage for a wholesome experience.

Let’s make the salon as a whole, the place to go, and not about one person. A team of salon professionals that can all work together with one goal,
Community Service, is where the success of the business model thrives.

People are looking for a culture that they can feel the minute they walk in and feel seen and heard, not just by their individual stylist, but by the entire salon.

If you have that, shout out to your salon in the comments! We want to congratulate those salons that strive to be exceptional industry professionals!

Let’s set the stage for promoting excellence in our field of all things beauty! If you haven’t already liked our page, what are you waiting for!

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