VREA Cosmetics

VREA exists for people who want to look & feel amazing with a little help from intentional, high-performance, multi-tasking products that are affordable, clean, cruelty free & vegan! VREA Cosmetics is my way of innovating & cutting through the greenwashing pseudoscience & misinformation swamping our beloved beauty industry. I didn’t want yet another company that spins a private label formula a thousand others already have. I wanted to start a company that innovates & creates products that didn’t exist before it. One that can push the limits of tech & our Concealer SPF 30 is the perfect example of it. Still to this day, nothing else like it exists. The efficacy of that product (which sold out in its first year) led to the eye masks, which led to the booster serum, and here we are today. If you care for high quality innovation that’s affordable & practicing ethics and sustainability, then VREA is for YOU! VREA is small, but she is ambitious. I own our formulas. I don’t have investors, I worked multiple jobs to afford her development. And innovating ain’t cheap! We don’t release new products every quarter, but the products we do launch, are perfected & one-of-a-kind in every sense of the word. So I thank you for learning about us. Thank you for giving VREA a chance! I promise that you’ll engage with the most unique products. We aim to empower, be responsible, and innovate in high quality that’s price conscious & ethically engineered by leading cosmetic chemists. With love,
@AlexandraPotora
founder | ceo