Function of Beauty

There is something so special about the Function of Beauty lab ✨

Three steps to your best curl day.✨
🫧 Start with our Curly Hair Shampoo + Conditioner to gently cleanse and deeply hydrate.
🥭 Follow with our Curly Hair Leave-In Conditioner for moisture, definition, and frizz control.
➿ Finish with our Super Shape Curl Cream for soft, bouncy curls with flexible hold that lasts all day.
Available at

Life gets busy exploring our favorite city, but our Wavy Hair Zero Gravity Styling Mousse keeps your waves defined, bouncy, and frizz-free every step of the way. ✨

School supplies 🤝 haircare essentials
What is in your school bag?

Your go-to back-to-school blowout starts with the right routine !

🎒 Straight Hair Shampoo + Conditioner for a lightweight cleanse and smooth, hydrated strands
☁️ Wavy Hair Zero Gravity Styling Mousse applied at the roots and crown for weightless volume, flexible hold, and heat protection
✨ Custom Hair Serum to smooth frizz, boost shine, and leave your blowout looking sleek all day

Your weekly reminder to show your waves some extra love. 💜

A hair mask isn’t just an extra step, it’s key to keeping your waves hydrated strong, and healthy. Our Wavy Hair Mask is formulated with vegan squalene to deliver lasting moisture while helping protect against breakage

It’s wash day and you have straight hair ✨
Start with Straight Hair Shampoo to gently remove oil and buildup without stripping, then follow with Straight Hair Conditioner for lightweight hydration that leaves your strands soft, smooth, and never weighed down.

Available at Target 🎯

Reasons to add our Wavy Hair Zero Gravity Styling Mousse into your routine: 
✔️ Prevents flat waves
 ✔️ Fights frizz before it starts
 ✔️ Lifts roots without weighing hair down
 ✔️ Holds your style without crunch

POV: Your shower smells so good, it inspired dessert. 🧁🍑

Our current obsession: N**e Peach with juicy peach nectar, bright lemon zest, and soft jasmine. Sweet, fresh, and made to bring spa vibes to every wash day.

MYTH OR FACT: Frizz means your hair is damaged. Frizz can happen for a lot of reasons, and damage is just one of them.

Dryness: hair may need more moisture
Texture: some hair types naturally frizz more than others
Humidity: moisture in the air changes how hair behaves