TownleyGirl

TownleyGirl

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Leading in kids’ eco-friendly cosmetics, bath and accessories. Turning play into beauty adventures.

Founded in 1952, townleygirl is the leader in children's cosmetics and hair accessories. Partnering with top-notch brands like Disney, Universal and DreamWorks, we not only create great products, but also some of the safest ones on the market. With products like sheer lip gloss and peelable nail polish, kids will have a fantastic time dressing up as their favorite characters, and parents will have

08/14/2026

Stitch has officially taken over the glam station! 💜

Open it up for colorful lip glosses, sparkly eyeshadows, nail polish, stickers, gems and more then switch on the light-up mirror and let playtime begin!

08/13/2026

POV: you’re packing for a playdate and the whole Toy Story crew is coming with you! 🤠💙

A backpack full of colorful goodies + Woody, Buzz, Jessie and friends = playtime sorted.

Find the Toy Story Backpack Makeup Set on Amazon, link in bio.

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08/10/2026

Today’s plan: draw, doodle, sparkle, repeat! 💖

With our 16 colorful glitter gel pens, little Barbie fans can create temporary body art, decorate their journals, or make their next masterpiece extra sparkly.

Grab your Barbie Glitter Pens on Amazon, link in bio.

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08/07/2026

12 lip glosses = 12 reasons to smile! 💕✨

The Disney Princess 12-Piece Lip Gloss Set is full of fruity fun and princess magic for every little glam day.

Open the royal beauty collection on Amazon, link in bio!

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08/04/2026

Pooh says sharing is caring… but these lip balms are just too cute! 🍯💛

Pick today’s flavor, clip on the Pooh keychain, and take a little Hundred Acre Wood fun wherever you go!

Take Pooh along on your next adventure, find the set on Amazon through the link in our bio.

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07/29/2026

Happy National Lipstick Day! 💄

No lipstick? No problem! Today’s all about shiny lips, too.

Our Disney Princess Cosmetic Train Case is packed with lip balms, lip glosses, and a sparkly lip gloss compact.. everything for a royal glam day. 👑

Celebrate with a little princess sparkle on Amazon through link in bio.

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07/24/2026

Bath time is going to infinity… and beyond! 🚀💦

Drop in Woody, Buzz, or Forky and watch the water fizz with colorful surprises.

The Toy Story 3-Piece Bath Bomb Set turns every bath into a fun little adventure.

Splash into the fun on Amazon, link in bio.

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07/22/2026

Today’s princess mission: match your gloss to your favorite princess! ✨👑

Belle, Ariel, Rapunzel, Moana, Cinderella, Snow White, or Jasmine... there’s a swirl for every royal adventure.

Start the princess collection on Amazon, link in bio!

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07/20/2026

Every great look starts with the right brushes. ✨

Featuring Jack, Sally, and friends, our 8-piece The Nightmare Before Christmas Makeup Brush Set is almost too cute to put away!

Soft bristles, hauntingly fun details, and a little Disney magic in every brush.

Add a touch of Halloween Town to your beauty routine on , link in bio.

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07/17/2026

Who says you have to wait until October… or December? 🎄🎃

It’s Christmas in July, and Jack Skellington would definitely approve.

The Nightmare Before Christmas 55-Well Eye Shadow Palette is filled with bold mattes, shimmering shades, blushes, highlighters, and a mirror for endless looks.

Start your holiday collection early on , link in bio!

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Address


10 W. 33rd Street, Suite 418
New York, NY
10001

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm