Fragrance Du Bois
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Crafted with vision, passion, and creative integrity. You, the wearer, lie at the heart of everything we create, ensuring lasting memories from our fragrances.
Fragrance Du Bois was founded in Paris in 2012 by a small collective of renowned artistic talents to explore the use of natural materials and extracts in modern perfumery. Combining innovation with traditional French perfumery, we push the boundaries of what precious natural ingredients are capable of, while working with some of the finest noses in the industry to achieve this. Each fragrance has its unique personality and character - housed and presented in our handmade multi-faceted bottle and iconic luxurious boxes for you to treasure and share. We look forward to taking you on the next step of our journey.
The forbidden fruit, now stateside.
Experience Forbidden Plum online at Saks Fifth Avenue and in-store at Neiman Marcus.
Le fruit défendu, désormais disponible aux États-Unis. Découvrez la collection « Forbidden Plum » en ligne chez Saks Fifth Avenue et en magasin chez Neiman Marcus.
10/08/2026
Forbidden Plum arrives in the US.
Following its launch at Harrods London, Forbidden Plum continues its journey across the Atlantic, now available at Neiman Marcus.
A special moment from Arizona, where one fragrance enthusiast shared his excitement at being the first in the state to purchase Forbidden Plum in-store.
It's moments like these that make a launch particularly rewarding, and we're delighted to see such enthusiasm as Forbidden Plum reaches new audiences across the US.
Thank you to our partners at Neiman Marcus and to everyone welcoming Forbidden Plum stateside.
10/05/2026
Forbidden Plum arrives at Selfridges Birmingham.
From 28 September-11 October, Forbidden Plum takes centre stage with a dedicated pop-up celebrating the rich, indulgent world of our latest creation.
Bringing the story of Forbidden Plum to Birmingham, the space invites customers to step into the shadows and experience the fragrance for themselves.
Thank you to the Selfridges Birmingham team for their continued partnership and support.
Forbidden Plum takes centre stage at Selfridges London.
From 28 September - 1 November, our dedicated pop-up brings the world of Forbidden Plum to Selfridges, while celebrating the full Fragrance Du Bois collection and Selfridges exclusive Patchouli Gourmand.
A striking showcase bringing our latest launch together with the wider world of Fragrance Du Bois in one dedicated space.
Thank you to the Selfridges team for their continued partnership and support.
There is beauty in what is forbidden.
Il y a de la beauté dans ce qui est interdit.
09/29/2026
Plum is only the beginning.
Ripe fruit, sharpened with spice.
Tuberose softened through cream.
Oud drawing everything into a woody, grounded drydown.
Forbidden Plum transforms as it develops.
La prune n’est qu’un début. Des fruits mûrs, rehaussés d’épices. La tubéreuse adoucie par la crème. Le oud qui vient unifier le tout dans un fond boisé et terreux. Forbidden Plum se transforme au fur et à mesure qu’il se déploie.
09/23/2026
Fragrance Du Bois takes centre stage at the Hyundai Flagship in Gangnam.
Our dedicated pop-up in Seoul brings the world of Fragrance Du Bois to life, offering customers an opportunity to explore the collection in one of South Korea’s leading luxury retail destinations.
Another exciting chapter in our continued growth across the Korean market.
Thank you to our partners and the Hyundai team for their continued collaboration and support.
The art of recognition.
Presented with a selection of his Fragrance Du Bois creations without names or bottles, Shadi Samra explores the ingredients and nuances that define each composition.
A reflection of almost two decades of perfumery expertise.
L'art de la reconnaissance. Face à une sélection de ses créations Fragrance Du Bois, sans noms ni flacons, Shadi Samra explore les ingrédients et les nuances qui définissent chaque composition.
Inside the perfumer’s palette.
Shadi Samra reflects on the materials that inspire him, his creative preferences and the instincts that have shaped his approach to perfumery.
Dans la palette du parfumeur. Shadi Samra évoque les matières qui l’inspirent, ses préférences créatives et les instincts qui ont façonné son approche de la parfumerie.
With almost two decades of experience, Shadi Samra has built a career shaped by a deep passion for perfumery.
He reflects on his journey into fragrance and what continues to inspire him about the industry today.
Fort de près de deux décennies d’expérience, Shadi Samra a construit une carrière nourrie d’une passion profonde pour la parfumerie. Il revient sur son parcours et sur ce qui continue de l’inspirer dans cet univers aujourd’hui.
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