Finding Ferdinand
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Custom Beauty. Creating one color at a time. Clean, Vegan & Sustainable. Made in NYC.
At Finding Ferdinand, we believe that beauty is unique to each and every person. We provide high-quality, customizable products that allow customers to define their own aesthetic. Founded 2013 in New York City, Finding Ferdinand is leading the way in personalized cosmetics.
08/04/2026
POV: You grabbed your coffee, your matcha, your favorite Finding Ferdinand lip combo, a little blush, and headed out the door.
The easiest summer routine is the one that goes wherever you do. 💋
POV: You found the lip combo that works with everything.
Cinnamon Soft Sketch Lip Liner Pencil for soft definition.
The Black Lip Balm for a custom berry tint.
On Shannon, it’s the kind of effortless summer lip you’ll want to wear every day.
08/02/2026
A gentle reminder for your summer to-do list:
Slow down.
Touch grass.
Soak up the sunshine.
Wear the lip color that makes you feel like you.
Bring your Finding Ferdinand essentials everywhere. ☀️
Margeaux Groene go-to for a reason. 🖤 The Black Lip Balm delivers the perfect sheer berry tint that’s effortless, flattering, and always along for the ride.
07/31/2026
What’s in our summer bag? ☀️🍒
Fresh fruit, Finding Ferdinand favorites, and everything you need for an easy on-the-go glow. Because the best summer looks fit right in your purse.
The finishing touch is on us. ✨
Celebrate National Lipstick Day by shopping your favorite Delicious Balm or Barely There Sheer Lipstick, and we’ll add a FREE Downtown Dusk Delicate Gloss with code FREEGLOSS.
Because every lip wardrobe deserves a little shine. 💋
07/29/2026
Our Founder, Nhu took our biggest fan-favorite for a stroll through NYC. 🖤💄
It’s National Lipstick Day, and we’re celebrating our best sellers the only way we know how—with a little extra.
Buy any Delicious Balm or Barely There Sheer Lipstick and receive a FREE Downtown Dusk Delicate Gloss.
Use code: FREEGLOSS ✨
From the iconic The Black Lip Balm to the NEW Barely There Sheer Lipstick Collection, there’s never been a better time to find your perfect lip.
07/29/2026
A lineup worth smiling about. 💄
Happy National Lipstick Day to every lip combo, every signature shade, and every swipe that makes you feel like you.
Celebrate with us: Buy any Delicious Balm or Barely There Sheer Lipstick and receive a FREE Downtown Dusk Delicate Gloss with code FREEGLOSS. 🤍
07/29/2026
Don’t just take our word for it. 🖤
The reviews are in, and The Black Lip Balm keeps earning its cult-favorite status. Hydrating, effortless, and finished with the perfect buildable berry tint for every day.
One balm, so many lips. 🖤
The Black gives everyone their own sheer berry tint—and we never get tired of seeing how you wear it. Thank you for making it part of your everyday routine.
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New York, NY