Plant based modern apothecary offering unisex products for the skin, hair and beard How you present yourself to the world matters.
This is the founding principle of Brooklyn Grooming®, Brooklyn's first and finest men's grooming line. Created by Mckenzie Santiago and Alfredo Ortiz, Brooklyn Grooming® aims to bring the habits of the classic man to modern times. The line features organic, all-natural products in packaging such as amber tinctures and metal tins as way to awaken nostalgic feelings of a simpler time, a time when
men took the time to take care of themselves. With items ranging from hair treatments to skin care, men can find something to add to their daily routine. Made in Brooklyn, New York, our products contain only natural ingredients like rosemary, avocado oil, jojoba oil, and vegetable butters. When these ingredients are combined, they create an energizing experience for our clients. Brooklyn Grooming® was created as a line that would reflect the passion and creativity of its customers. The inspiration behind this idea comes from Brooklyn, the borough that many artists call home. In the line, there are three personalities to reflect some of the diverse neighborhoods of Brooklyn: Williamsburg, Fort Greene, and Red Hook. Each has their own distinct scent as a way to reflect that neighborhood's energizing vibe. Our Williamsburg scent encompasses a natural, earth like smell as a way to represent its inhabitants' organic lifestyles. The smell of Fort Greene is represented through lavender and bergamot as a nod to its musical history. Red Hook's growth as a community is embodied in a scent using West Indies Bay and cardomom. Together, these neighborhoods show that you must love what you do. The passion of these communities inspires us to create products that will make our clients look and feel their best. Brooklyn Grooming® is Brooklyn's first and finest men's grooming line and that is what we deliver.
