Alex Cosmetic USA

Self-care is not about chasing perfect skin. It is about taking the time to understand what your skin needs and supporting it with consistency 🖤

At 𝗔𝗹𝗲𝘅 𝗖𝗼𝘀𝗺𝗲𝘁𝗶𝗰, we believe in professional skincare, thoughtful ingredients, and routines that adapt to your skin.

Because real results come from caring for your skin regularly, not from quick fixes.

𝗣𝗿𝗼 𝘁𝗶𝗽
Turn your routine into a daily ritual by slowing down, applying each product mindfully, and giving your skin time to respond.

𝗙𝗼𝗿 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝘀
Help clients build a simple, personalized routine they can follow consistently at home to support and maintain their professional skincare results.

Healthy-looking skin is built through consistency and the right combination of products. This six-step routine helps cleanse, refine, hydrate, treat, protect, and perfect the complexion.

𝗦𝘁𝗲𝗽 𝟭: 𝗖𝗹𝗲𝗮𝗻𝘀𝗶𝗻𝗴 𝗚𝗲𝗹
Cleanses the skin and removes daily impurities.

𝗦𝘁𝗲𝗽 𝟮: 𝗡𝗼𝘂𝗿𝗶𝘀𝗵𝗶𝗻𝗴 𝗘𝘅𝗳𝗼𝗹𝗶𝗮𝘁𝗼𝗿
Helps lift away dead skin cells and smooth the skin’s appearance.

𝗦𝘁𝗲𝗽 𝟯: 𝗟𝗶𝗹𝘆 𝗛𝘆𝗱𝗿𝗮 T𝗼𝗻𝗶𝗰
Refreshes the skin and provides lightweight hydration.

𝗦𝘁𝗲𝗽 𝟰: 𝗟𝗶𝘃𝗲𝗹𝘆 𝗦𝘂𝗺𝗺𝗲𝗿 𝗦𝗲𝗿𝘂𝗺
Supports hydrated, radiant-looking skin with targeted care.

𝗦𝘁𝗲𝗽 𝟱: 𝗡𝗮𝘁𝘂𝗿𝗮𝗹 𝗦𝘂𝗻 𝗙𝗹𝘂𝗶𝗱 𝗙𝗮𝗰𝗲 𝗦𝗣𝗙 𝟱𝟬
Provides daily broad-spectrum sun protection with a lightweight finish.

𝗦𝘁𝗲𝗽 𝟲: 𝗜𝗺𝗽𝗲𝗿𝗶𝗮𝗹 𝗕𝗕 𝗖𝗿𝗲𝗮𝗺
Helps even the appearance of the complexion while adding a natural-looking finish.

𝗣𝗿𝗼 𝘁𝗶𝗽
Adjust the frequency of exfoliation based on your skin’s needs, and always apply SPF as the final skincare step before BB Cream.

𝗙𝗼𝗿 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝘀
Personalize the product combination and frequency for each client to support their skin goals and maintain professional skincare results at home.

Warm summer days can leave more than just a glow behind. Sweat, excess sebum, SPF, and daily buildup can collect on the skin and make pores appear more noticeable ☀️💧

𝗠𝗔𝗧𝗧 𝗣𝗢𝗥𝗘 𝗖𝗟𝗘𝗔𝗡𝗦𝗘𝗥 provides a thorough yet balanced cleanse, helping remove impurities and excess oil while supporting a fresh, refined-looking complexion.

With regular use, it helps keep the skin feeling clean, comfortable, and visibly more balanced without over-cleansing.

𝗣𝗿𝗼 𝘁𝗶𝗽
Use it as your evening cleanser after hot, humid days to thoroughly remove SPF, sweat, and buildup before continuing with the rest of your skincare routine ☀️

Hydration that stays with your skin 💧

𝗛𝗬𝗗𝗥𝗔𝗧𝗜𝗡𝗚 𝗟𝗘𝗔𝗩𝗘-𝗢𝗡 𝗠𝗔𝗦𝗞 is a rich yet gentle cream mask designed to replenish moisture, comfort the skin, and support its natural renewal process. Because it stays on the skin, it continues to provide nourishing care without the need to rinse.

Powered by:
✔ 𝗛𝘆𝗮𝗹𝘂𝗿𝗼𝗻𝗶𝗰 𝗔𝗰𝗶𝗱 to bind moisture and help smooth the appearance of dehydration lines
✔ 𝗦𝗵𝗲𝗮 𝗕𝘂𝘁𝘁𝗲𝗿 to nourish and comfort dry or sensitive skin
✔ 𝗣𝗮𝗻𝘁𝗵𝗲𝗻𝗼𝗹 to soothe, hydrate, and support skin recovery
✔ 𝗛𝘆𝗱𝗿𝗼𝗹𝘆𝘇𝗲𝗱 𝗦𝗼𝘆 𝗣𝗿𝗼𝘁𝗲𝗶𝗻 to help improve moisture retention and soften rough-feeling skin
✔ 𝗟-𝗔𝘀𝗰𝗼𝗿𝗯𝘆𝗹 𝗣𝗮𝗹𝗺𝗶𝘁𝗮𝘁𝗲, an antioxidant vitamin C derivative, to help protect against oxidative stress and support a brighter, more even-looking complexion

𝗣𝗿𝗼 𝘁𝗶𝗽
Apply a generous layer in the evening and leave it on overnight as an intensive moisture treatment. Gently massage in any remaining product, or remove excess with tonic if needed.

𝗙𝗼𝗿 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝘀
Use it as the finishing step in a calming or hydration-focused facial to help seal in moisture and leave the skin feeling soft, comfortable, and replenished.

Your summer skincare essentials ☀️

Summer can bring more sun exposure, heat, dehydration, and sensitivity, making it especially important to protect the skin during the day and support recovery afterward.

Our summer essentials:

𝗡𝗔𝗧𝗨𝗥𝗔𝗟 𝗦𝗨𝗡 𝗙𝗟𝗨𝗜𝗗 𝗙𝗔𝗖𝗘 𝗦𝗣𝗙 𝟱𝟬
A lightweight mineral sunscreen that provides broad-spectrum UVA and UVB protection with a fast-absorbing texture, no visible white cast, and a silky-matte finish.

𝗡𝗢 𝗔𝗚𝗘𝗥 𝗦𝗨𝗡 𝗠𝗢𝗟𝗘𝗖𝗨𝗟𝗘𝗦 𝗦𝗣𝗙 𝟱𝟬
An advanced sun protection fluid with photostable UVA and UVB filters that helps protect against light-induced premature skin aging. Its antioxidant properties also help defend the skin from free-radical damage caused by UV exposure.

𝗜𝗡𝗦𝗧𝗔𝗡𝗧 𝗥𝗘𝗟𝗜𝗘𝗙 𝗚𝗘𝗟 𝗠𝗔𝗦𝗞
A cooling leave-on gel mask designed for sensitive, irritated, or stressed skin. Its delicate texture absorbs quickly, delivers lasting moisture, and helps calm discomfort while supporting the skin barrier and a more resilient-looking complexion.

Join our free 𝗕-𝗣𝗘𝗘𝗟 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗪𝗲𝗯𝗶𝗻𝗮𝗿 and discover how B-PEEL delivers an instant glow with no downtime or visible signs of peeling.

📅 August 19th | 10:30 AM–12:00 PM (EST)

Learn how this versatile treatment can be used year-round to support, strengthen, and improve the appearance of the skin across the face, neck, décolleté, and body.

✔ Open to licensed estheticians and skincare professionals
✔ Certificate provided upon completion
✔ 15% off B-PEEL Starter Kits

🔗 Register via the link in bio

Here comes the sun ☀️

Daily sun protection should feel comfortable enough to wear every day. 𝗡𝗔𝗧𝗨𝗥𝗔𝗟 𝗦𝗨𝗡 𝗙𝗟𝗨𝗜𝗗 𝗙𝗔𝗖𝗘 𝗦𝗣𝗙 𝟱𝟬 combines broad-spectrum mineral UVA and UVB protection with a lightweight, fast-absorbing texture that leaves the skin with a silky-matte finish and no visible white cast.

Enriched with cactus pear, aloe vera, vitamin E, and antioxidant-rich botanical oils, the formula helps soothe the skin, support the skin barrier, and protect against the drying effects of daily sun exposure. Its gentle, vegan formula is suitable for all skin types, including sensitive skin 🌿

𝗙𝗼𝗿 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝘀
Recommend 𝗡𝗔𝗧𝗨𝗥𝗔𝗟 𝗦𝗨𝗡 𝗙𝗟𝗨𝗜𝗗 𝗙𝗔𝗖𝗘 𝗦𝗣𝗙 𝟱𝟬 as the final step in every morning routine, especially following brightening, resurfacing, or professional treatments. Remind clients to apply it evenly to the face, neck, and ears, and to reapply after swimming, sweating, or extended sun exposure.

𝗙𝗶𝗻𝗱 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝘀𝘂𝗺𝗺𝗲𝗿 𝗺𝗮𝘁𝗰𝗵!☀️

After weeks of summer sun, your complexion may look a little warmer or more tanned, which means your usual BB Cream shade might no longer feel like the perfect match.

With shades designed to complement a wide range of skin tones, it’s easy to adjust your routine as your skin tone changes.

𝗣𝗿𝗼 𝘁𝗶𝗽
Mix your current BB Cream with a slightly deeper shade to create a customized match and achieve a natural, seamless-looking finish.

Keep your skin protected, radiant, and youthful all summer long ☀️🧡

𝗡𝗢 𝗔𝗚𝗘𝗥 𝗦𝗨𝗡 𝗠𝗢𝗟𝗘𝗖𝗨𝗟𝗘𝗦 𝗦𝗣𝗙𝟱𝟬 is an innovative anti-aging fluid that helps shield your skin from harmful UVA and UVB rays while defending against light-induced premature skin aging. Powered by photostable UV filters and potent antioxidants, it helps protect against sunburn, wrinkles, hyperpigmentation, and environmental stress for healthier-looking skin every day.

✔️ Broad-spectrum SPF50 UVA & UVB protection
✔️ Helps prevent premature skin aging and dark spots
✔️ Antioxidant-rich formula helps neutralize free radicals

𝗣𝗿𝗼 𝘁𝗶𝗽
For optimal protection, apply 30 minutes before sun exposure as the final step of your morning skincare routine.