That Urban Edge
To bring simplicity, comfort, and confidence to the urban beardsman.
07/04/2026
Happy Fourth of July 🎇🇺🇸!
Wishing you a safe, fun and memorable Independence Day. Celebrating style and don’t forget to stock up on your favorite beard essentials.
Shop now 🇺🇸: thaturbanedge.com
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The beard game came with horsepower today 🔥🏁🚗💨
We outside at None Like Mine Events Car Show with Luis Trikz Da Silva Jr. ! 🙌🏽🔥
If your beard isn’t on point… come see us 🧔🏽♂️
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A great beard doesn’t happen by accident. It happens by routine. 💯
Our natural beard system helps you:
✔️ Clean
✔️ Nourish
✔️ Maintain
Built for men who stay sharp.
Stay on Point 🎯
How’s your beard routine?
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04/17/2026
Built for precision, made for confidence—your beard deserves the edge that lasts all day. Elevate your routine with grooming essentials that work as hard as you do. 💯🧴
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04/14/2026
Built different. 🏙️🔥
Our beard oil is crafted with superior quality ingredients featuring a powerful blend of jojoba oil, argan oil, and almond oil to deliver the nutrients your beard and skin actually need 💧🌿
Lightweight, smooth, and deeply conditioning, it hydrates at the root while leaving your beard looking sharp, healthy, and full all day long 💪🏽✨
This isn’t basic care, it’s elevated grooming.
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04/14/2026
She won’t just see the difference… she’ll feel it. 👀✨
A beard softened with jojoba oil, shea butter, castor oil, and mango butter creates a smooth, touchable finish she won’t want to pull away from 🤲🏽. Add a clean, subtle scent and now she has a reason to stay a little closer 😌🔥
It’s more than grooming. It’s a connection. 💯
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04/06/2026
Easter in the city hits different 🐣🌸
Family, laughter, and a beard that’s still holding it together after all the hugs, food, and egg hunts.
Because no matter how busy the day gets, your beard should stay smooth, fresh, and ready for every moment.
Stay sharp. Stay ready. Stay Urban Edge.
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ThatUrbanEdge
04/01/2026
Think your beard can survive on jokes and neglect? April Fools! 😆
Real talk a fresh, clean beard isn’t an accident. It’s about the right care: washing with beard wash and locking in hydration with beard oil.
Don’t prank yourself with a dry, itchy beard. Treat it right tonight and watch how it changes your game.
Who else is serious about their beard care? Drop a 💪🏾 if you’re upgrading your routine today.
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ThatUrbanEdge
04/01/2026
Level up your beard or stay average. The choice is yours.
A sharp look doesn’t happen by accident. It’s built every morning with discipline and a solid routine.
Start right:
🛁 Wash with a 2-in-1 shampoo & conditioner
💧 Apply beard oil to hydrate and nourish
🧴 Use beard butter to lock in softness
🪵 Finish with a wooden comb to keep it clean and on point
This isn’t extra, it’s standard. Consistency is what separates maintained from messy.
Stay on point. Stick to the routine. 👊🏾
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03/16/2026
Your beard deserves more than just soap. 🧔🏽♂️✨
Meet the “Red Hook Beard Shampoo” by That Urban Edge crafted to keep your beard clean, soft, and ready for whatever the day throws at you.
🌿 Vegan & organic ingredients
💧 Deep daily cleanse
🔥 Built for the modern beard
A clean beard isn’t just grooming… it’s a statement.
👇🏽 Be honest: How often do you wash your beard each week?
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New York, NY
10022