MU New York

A global bestseller, the Replenishing Facial Serum from Lavido Clean Beauty is packed with antioxidants and nourishing ingredients to hydrate, restore, and protect skin. Use to revive a dull, dry complexion, or use to improve collagen production and elasticity for plump, healthy skin✨

Made without: Parabens, Silicones, Mineral Oil, Propylene Glycol, or Petroleum.
Key Ingredients: Pomegranate, Lemon Myrtle, Mandarin.

Tap to shop!

* Not sure if you want to buy the full product? Currently, every purchase at MU New York includes a FREE sample of the Replenishing Facial Serum! Only while supplies last⚠️

With so many bestsellers, features in magazines, and acclaim from celebrities and makeup artists, MiMC is the top clean beauty brand in Japan. But not many people outside of Japan have heard of it… we want to change that.

Japanese beauty has been gaining recognition and popularity over the past few years now. It’s time that brands like MiMC, who pay extra attention to sustainability and care for skin health get their spotlight too. 

Swipe to read about MiMC philosophy, ingredient standards, and product recommendations from us!

Share with someone who would love to learn about Japanese beauty and MiMC🩵

MiMC was created to solve a real problem. People with sensitive skin weren’t able to find skincare or makeup that was right for them, just like MiMC’s founder.

We love the motivation and story behind this brand!

Skincare infused into makeup. High-quality ingredients that avoid harm to the skin and the environment. Products that can be erased just by using soap. This is what makes MiMC so special and safe for those with sensitive skin, or anyone who just wants to give their skin extra care.

MiMC uses minerals and whole plants/fruits along with other natural ingredients in their products. Some unique ingredients include Japanese Spring Water, Silk, Pycnogenol®, and Japanese “Wamitsu” Honey.

All these ingredients are super beneficial, nourishing and strengthening the skin, while still being friendly to sensitive skin. MiMC also never includes synthetic colorants, synthetic fragrances, synthetic preservatives, petroleum-based surfactants, UV absorbers, or talc. In fact, their motto is not about “what to put in” but “what not to put in.”

MiMC is a brand that our founder Madoka has tried herself and wanted to share with others. That’s why she worked to create a partnership with MiMC directly, making MU New York the official U.S. retailer with exclusive selling rights for the brand.

Here are some of her favorite products that she uses which are perfect for anyone who wants to get an intro to MiMC!

Tap to shop or visit the link in our bio for more.
Save this post before they sell out!

Don’t skip on hand care!

Many of us don’t take extra care of our hands, and most of us aren’t doing enough. 
Your hands age up to 47% faster than your face because the skin is thin and fragile.

Swipe to learn more about hand care and what you can do to prevent aging hands🩵
Check out our recommendations at the end & share with someone who needs to know!

Tap to shop or visit the link in our bio.

Experience advanced damage protection & restorative brightening🍒

This plant-powered super cream from Fitglow Beauty is packed with a blend of high-quality, luxurious ingredients such as Glutathione, Bakuchiol, Cherry Bright Complex, and more. This nourishing combination not only hydrates and soothes the skin, but promotes collagen production, brightens for a more even skin tone, and protects your skin from environmental damage. 

The key to radiant, healthy skin, encompassed in sustainable packaging✨

Want to learn more about Bakuchiol? Check out our Ingredient Spotlight on it!

Happy Anniversary to us!🎂

All of us at MU New York would like to thank each and every one of you for your support over the past few years. We really couldn’t have done it without you!

To celebrate, we’re giving you 15% off your order with the code MUBIRTHDAY26.
Don’t miss out, the sale only lasts until this Sunday!

Here’s to the continuation of our clean and conscious journey🌿