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A curated collection of the best in thoughtful beauty.

Skincare, makeup, bath and body, haircare and personal care products from trusted brands like RMS Beauty and Innersense Beauty.

10/05/2026

Fall Hours have started! šŸ For the first time in approximately five years, I am now closed two consecutive days. Anyway. Hoping this sparks some inspiration. šŸ¤·šŸ»ā€ā™€ļø

Sunday 11-3
Monday 11-3
Tuesday CLOSED
Wednesday CLOSED
Thursday 11-4
Friday 11-4
Saturday 10-4

09/25/2026

New Bedford businesses downtown fear for their futures with street closures from the Whaling Museum and Union Street construction. See link below ā¬‡ļø

šŸ“ø PETER PEREIRA/The Standard-Times

09/24/2026

Come decorate pumpkins with us! We could all use a little more joy in our lives right now, right? So we’re going to decorate real pumpkins with natural dried flowers in an attempt at whimsy without using a bunch of plastic destined for the landfill. Bring your friends, get creative, and spend a Sunday morning doing something fun just because you can.
Sunday, October 4 at 10am. Tickets available on shopshimmerbeauty.com.

Photos from Shimmer's post 09/21/2026

On a positive note, the fall bar soaps are here! I really don’t know which thought made you guys more sad… The thought of losing Shimmer or the thought of not being able to get more of the soap 🤣 Just in time for crisp-weather season, everyone’s favorite pumpkin lavender is back, along with new arrivals like pumpkin chai latte, Holland hard c***r, autumn apple fest and more! Head to shopshimmerbeauty.com to grab yours. Don’t forget, in-store pick up is available at checkout!

09/17/2026

Thank you so much for all of your kind words and support after my last post. I’m taking things one day at a time right now and figuring out what the future holds. I’m also working on some plans for the weekends ahead, when shopping tends to be a little easier for people, so I’ll have more to share about that soon.

And because I don’t really know how I’m supposed to just go back to posting regular Shimmer content right now... I’m going to do my best to ease back into it while still keeping it real with you!

Based on the common questions I received over the past few days, here’s what I can give for updates:

1. I currently have no plans to move to a new location, nor is that a realistic option right now for a few reasons.

2. Don’t worry, reorders like One Love Organics, RMS, sheet and eye masks and everyone’s favorite bar soaps are coming

3. Makeup Lessons are still continuing. My availability is on shopshimmerbeauty.com.

4. I have two events planned for October, including another Plant Bingo with Local Blooms x Flowers by NR and pumpkin decorating because I had such a blast last year and we could all use a little joy right now! Beyond that, who knows!

Thank you again for being here! I hope you all do something for yourselves this weekend. And if that happens to take place in downtown New Bedford at one of your favorite local small businesses, well isn’t that just an added bonus for everyone!

Photos from Shimmer's post 09/13/2026
09/08/2026

Back at it today 11-4 āœŒšŸ»

Photos from Shimmer's post 09/07/2026

I am taking the day to rest and will see you tomorrow! Ruthie and I started the day with a lovely walk (and photoshoot) at Fort Phoenix. It’s perfect out there today! Enjoy!

09/06/2026

You guys…Plant Bingo was so much fun today! Thank you so much to everyone who came out to spend time with friends, learn about plants with Nicole Local Blooms x Flowers by NR and ultimately help bring the community space to life! We even got to spend some time with our friends from Drift Day Spa • Massage, Skin, Lashes + Nails! We love seeing the community show up for each other, even if it means a little rock-paper-scissors to decide who gets the prize 🤣 Huge shoutout to Nicole for thinking that one through! This was also a great reminder that I need to schedule my next massage with Julie at Drift ASAP! Can’t wait to do this again šŸ’œ

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187 Union Street
New Bedford, MA
02740

Opening Hours

Monday 11am - 3pm
Tuesday 11am - 4pm
Thursday 11am - 4pm
Friday 11am - 4pm
Saturday 10am - 4pm
Sunday 11am - 3pm

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