Jessica L Whitlow Hair Stylist
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I have been blessed with the gift to cut, style & makeup any person in my path. I would love to get my hands in your hair or on your face.
Color • Extensions • Brazilian Blowouts
Owner of JW & Co Hair Studio,
📍4851 Harvey st, Norton Shores since 2006
Creating healthy, beautiful hair & confident clients 🫶🏻 JW & Co Hair Studio is where my roots are as a Hair & Makeup Artist. I have been working as a professional stylist for over 11 years now & I absolutely love my career and the industry I am involved in. I was able to open JW & Co. Hair Studio on May 15, 2006 what an amazing opportunity it has been. Paul Mitchell has played a huge role in how I run my business. JW & Co is a Focus salon witch means that we only use & retail Paul Mitchell products (unless its something they do not make...i.e Fake Bake self tanning products) Paul Mitchell provides us with exceptional in-house education along with amazing products and styling tools. Peace.Love & Happiness my friends. For reservations with me (Jessica Whitlow) at JW & Co Hair Studio
# 231.798.9501
4851 Harvey St., Suite D
Norton Shores MI, 49444
20 years in business calls for a little chaos.
Officially celebrating 20 YEARS of JW & Co today… so naturally we had to go crazy for a minute. ✨
02/15/2026
Everyone always asks about my hair routine… so here ya go 😘
🫶🏼 Wash Days (2x a week)
I always double shampoo.
First wash: Aqua Shampoo (for my extensions) or Tea Tree Special Color to remove buildup.
Once a month I use Shampoo Two for a deeper clarify.
This time of year I add the Tea Tree Detox Salt Scrub between shampoos for dry scalp.
Second wash: Platinum Plus to tone OR Clean Beauty Scalp Care if my scalp needs extra love.
🫶🏼 Conditioner is NOT optional.
Right now I use Aqua Conditioner for my extensions. If you want your hair to cooperate… don’t skip it.
🫶🏼 Monthly Treatment (based on what my hair needs):
Lavender Mint Mineral Mask
Aqua Mask (major moisture)
Awapuhi Wild Ginger Glossing Treatment (for shine)
🫶🏼 Leave-In (every single time)
Lavender Mint (extra moisture)
Aqua Leave-In (UV + heat protection, extension safe)
Zenagen Repairacle (lightweight strength + frizz control)
Be gentle wet hair stretches and breaks easily. Wide tooth comb or Wet Brush only.
🫶🏼 Before Styling
After leave-in, I blow dry completely starting at my roots and working toward my ends. Dry roots = better volume + longer lasting style.
🫶🏼 Hot Tools
Once fully dry, I apply Neuro Protect before using any heat. You will never catch me skipping heat protectant.
After styling:
PM Texturizing Spray at the roots for volume + grit
Finish with Awapuhi Wild Ginger Treatment Oil for softness + shine.
🫶🏼 Second + Third Day Hair
Light mist of Aqua or Zenagen leave-in to detangle (I sleep in a messy bun less friction = less breakage).
Add Neuro Protect or PM Dry Conditioning Spray, refresh curls, and go.
Consistency > complicated routines.
If you want help building a routine for YOUR hair type, call or text 231.798.9501 or book online 🫶🏼
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Address
Muskegon, MI
49444
Opening Hours
| Wednesday | 12pm - 8pm |
| Thursday | 12pm - 8pm |
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