Jones Road Beauty

A complete look in one kit. Watch it all come together. Savannah wears The Bobbi Kit 6.0 in Bare.

Taking The Bobbi Kit 6.0 up a notch. Follow along with Morgan wearing the kit in Joy.

A complete look in one kit. Melinda wears the Bobbi Kit 6.0 in Joy.

The Bobbi Kit 6.0 is available now.

Meet your new highlight. Silky Highlighting Powder brings four luminous shades together in one compact. Swirl and sweep onto cheeks and lids with The Highlight Brush for an effortless glow. Exclusive to The Bobbi Kit 6.0.

It’s back. Meet The Bobbi Kit 6.0, our anniversary collection filled with first-ever launches and exclusive new shades.

Inside: the highly anticipated Silky Highlighting Powder, a four-shade illuminator, and The Highlight Brush to swirl and sweep onto cheeks and lids. The Lip Crayon, our new lipstick-liner hybrid with a comfortable satin finish. Two new Mini Miracle Balm shades inspired by your favorite Blushing Sticks. And The Statement Mascara in your choice of Pitch Black or the new, exclusive Rich Brown.

Everything comes tucked into a vegan leather rolltop clutch, our anniversary gift to you.

Six years of Jones Road. A whole new kit to celebrate. Available now.

The Bobbi Kit 6.0 is back and better than ever. Inside: our highly anticipated Silky Highlighting Powder and The Highlight Brush, The Lip Crayon with a comfortable satin finish, Mini Miracle Balms in Joy and Bare and The Statement Mascara in your choice of Pitch Black or the new, exclusive Rich Brown. All tucked into a vegan leather rolltop clutch, our anniversary gift to you.

Coming 10/6 at 8 AM EST.

The best of this year’s inspiration in a bag.

The kit you’ve been waiting for all year long arrives
October 6th - 8 AM ET.

Comment “BOBBI” for a sneak peak.

Weekend GRWM with and . Getting ready is only half the fun.

What product is a staple in your daily routine?

Creamy coverage. Eight-hour wear. Cheyenne explains how our new concealers and neutralizers set down while feeling so comfortable on skin. You’re going to love how they feel.

It’s that easy. Mina’s smoky eye, step by step. Watch to recreate the look.