Phyto Paris
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PHYTO Paris is a botanical luxury haircare brand that focuses on developing products through plants. Follow us on Instagram @PhytoUSA
A beach bag with a botanical plan. 🌿
Salt vs. Smooth.
A battle you no longer need to fight.
The complete PHYTO Plage ritual helps:
- Protect against summer aggressors
- Remove salt and chlorine
- Rehydrate and soften
- Restore shine
Your official summer hair survival guide. ☀️
07/28/2026
NEW 🌟 Plage Rehydrating After-Sun Detangling Spray
Spray from mid-lengths to ends on dry or towel-dried hair after swimming, or use daily to:
✔ Instantly detangle
✔ Rehydrate without weighing hair down
✔ Protect against breakage while brushing
✔ Leave hair softer and shinier
Leave-in formula. No rinsing required.
Infused with Calendula Extract, Coconut Oil, and White Mallow Extract. 🥥🌿
07/23/2026
Since the summer of 1974, The Icon Protective Oil has helped shield hair from sun, salt, and chlorine while setting the trend for the iconic wet look.
Today, the ritual continues with the Rehydrating After Sun Shampoo, followed by a NEW leave-in essential made for sun-exposed, salt-soaked, tangled lengths.
The reveal is coming soon...➡️ ☀️
First step before the pool? Hair protection.
Apply PHYTO Plage Protective Oil to dry or damp lengths.
Distribute evenly through the hair.
Then, head into the sun or water.
The lightweight oil helps protect against UV rays, salt, chlorine, and sand while leaving hair nourished with a luminous, wet-look shine. ☀️
Marine traffic looks a little different today. 🐚
Our Plage Protective Oil floating through blue water, boats, and plans that definitely include another swim.
07/17/2026
A good book, your favorite sunglasses, and the beach bag that somehow fits everything, including a few hair essentials. ☀️🌊
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Address
3050 Biscayne Boulevard, Suite 901
Miami, FL
33137