The Real Skin Savant

If you feel a certain way about a product, make sure to share it with the brand… most of us building our dream brands (Lenox and Sixteenth), are obsessed with reading every single message. I know I don’t miss one!

Even if it’s a quick text!

Your reminder to share every piece of feedback with the brands you use and love, it means the world to the founder 🤎

What I hear: “You have great skin.”

What I see: great skin but also pigment, redness, pores, texture, laxity, scars, fine lines and a running list of things I can improve.

And by the way, I absolutely do work on those things. I believe when I look my best, I feel my best. For me, there’s a direct correlation, and I’m not afraid to say that.

But I think there’s a much bigger lesson in this.

We are so much harder on ourselves than anyone else is.

We stand inches from the mirror. We zoom in. We notice every pore, line, spot and scar. And then we assume everyone else is seeing exactly what we’re seeing.

They’re not.

I’ve spent more than 20 years in aesthetics, and one of the reasons I love this field so much is that we have incredible tools to help people look and feel like the best version of themselves. I’ll continue using them myself too.

Improvement and perfection are two very different things.
There is no such thing as perfect skin. There is healthy skin. Well maintained skin. Skin you continue to invest in and improve.

So work on the things that bother you. I certainly do. Just remember that the tiny thing you’re obsessing over is probably something no one else even noticed. 🤎Skincare By Amy Peterson

Comment “expensive” for the link to my substack 🔗

magical moments on the cǒte d’azur

my type of r&r

the shield Lenox and Sixteenth

St. Tropez Market ❤️

Them ♾️

43- I don’t think I’ve ever felt more grateful to be exactly where I am.

Not because everything is perfect or I’ve figured it all out. But because I finally understand that the life I once dreamed about wasn’t something I was going to find. It was something I had to build.

And building it has required EVERY version of me.

The daughter who understands more about the love and sacrifice that shaped her. The wife who knows how much it matters to have someone beside you who believes in your dreams. The sister who knows how special it is to do life alongside someone who has known every version of you.

The founder who kept going when people told her the market was saturated. The boss who learned leadership isn’t about doing everything yourself. It’s about building an extraordinary team, trusting them, and creating something bigger than any one person.

And most importantly, the mom. Nothing I build will ever be more important than raising my boys.

At 43, success looks different to me.

It’s not just the businesses I’ve built or the next big thing I’m chasing. It’s being present enough to experience the life I worked so hard to create.

There is something incredibly freeing about getting older. I care less about proving myself. I trust my instincts more. I protect my time differently. I say no faster. I dream bigger. And somehow, I’m more ambitious than ever while understanding none of it means much if I’m not present for the people I love.

I used to think confidence came from accomplishing enough that eventually you stopped questioning yourself. Now I know confidence is knowing you can question yourself and still move forward.

You can fail and rebuild. Change your mind. Start again. Take the risk. Create something that doesn’t exist yet.

So at 43, I’m not wishing for an easier life. I’m wishing for more of this one.

More time with the people I love. More courage. More creating. More laughing until it hurts. More being fully present. More moments that make me think, I cannot believe I get to live this life.

I have a feeling the best chapter hasn’t even been written yet.

Here’s to 43. I’m going for the whole damn thing. 🤎

This trip, I promised myself I was going to do something that doesn’t come naturally to me: really let go.

To trust my team to handle things, stop feeling like I needed to be involved in every decision, and be fully present with my family. And while it hasn’t always been easy, it’s probably been one of the best things I could have done.

Because when you actually slow down, you notice things.

My boys are at these incredible ages where the conversations are getting more interesting. They have opinions and perspectives and questions I didn’t know they had. I’m not just spending time with them, I’m getting to know them in a completely different way.

And I keep thinking about how easy it is to tell yourself there will be more time. After this launch. After this project. After this busy season. But there will always be something else to build.

There won’t always be this version of us.

I’m also realizing that building something great isn’t about making yourself indispensable. It’s about surrounding yourself with people you trust enough to step away and know they’ve got it. I’m incredibly grateful for a team that has given me that gift. Skincare By Amy Peterson Lenox and Sixteenth

Maybe success isn’t only about how much you can hold.

Maybe it’s also about knowing when to put it down. xx

And we’re just getting started ❤️

Okay, real talk.

Unlike a lot of people you see in Miami or honestly, any really fit city—I’ve never been someone who loves working out. It’s just never been my thing.

I grew up playing competitive basketball, so movement and discipline were always part of my life. But as I started my practice, built my brand, became the founder of two companies, spent my days seeing patients, raised my boys, and tried to keep up with everything life throws at me… those habits naturally faded.

One year ago today, I realized I didn’t need another fitness trend or a class I’d quit after a month. I needed a routine.

So I made one commitment.

I committed to training three days a week… which quickly became four. Same time. Same day. Non-negotiable.

I didn’t move meetings around it. I didn’t wait until I felt motivated. I treated it like every other important appointment on my calendar. I just showed up.

Today marks one full year.

What’s funny is that the thing I used to dread has become one of my favorite parts of the week. Not because I suddenly love working out—I still don’t always love the workout itself—but because I love what it does for me. The mental clarity. The discipline. The confidence that comes from keeping a promise to yourself.

And I think that’s the bigger lesson.

Nothing meaningful is built by obsessing over the end result. Whether it’s your health, a business, a career, or your family, it’s built the exact same way: showing up, day after day, long after the excitement wears off.

If you’re looking at a goal that feels overwhelming, stop focusing on the finish line. Just focus on today’s commitment.

One workout becomes one week. One week becomes one month. One month becomes one year.

I’ve built my businesses this way. I’ve built this habit this way. And in my experience, I’ve never found anything more powerful than consistency.

Just keep showing up. And thank you to Chaney Knowlton who is honestly the most solid trainer and human.💪🏻

By now we are all familiar with GLP-1s… but where did we leave the conversation of how they affect facial balancing in terms of aesthetics?

💭Read the full article on my substack: byamypeterson.substack.com

kinda chic to be you and not give af 🤭