The Aesthetic Vanity

🚨 BREAKING NEWS: I’VE BEEN ACCUSED OF DOING TOO MUCH.

And after a thorough investigation…

I’m guilty. 😂

Guilty of refusing to make art that looks like everybody else’s.
Guilty of taking lash extensions outside of the box.
Guilty of mixing beauty, fashion, identity, color, texture and pure self-expression.
And most importantly, guilty of creating exactly how my brain sees it.

I’ve spent years mastering lashes.

Now I’m interested in seeing how far I can take them.

This campaign is bigger than pretty pictures and pretty lashes. It represents the artists who think differently. The clients who want something different. The people who have always been considered “too much,” “too weird,” “too loud” or simply misunderstood.

The Misfits.

Around here, different isn’t something we correct.

We make art out of it.

And this is only the beginning.

Over the next couple of weeks, I’ll be introducing The Misfits one by one, revealing each model’s editorial lash identity, the inspiration behind her look, and the artistry and details that brought each character to life.

Every face has a story. Every lash look is its own piece of art.

Consider this the front page. 🗞️
The individual case files are coming next. 👀

Welcome to the next era of THE LASH UNDERGROUND. 🗞️⛓️‍💥

ART | IDENTITY | SELF EXPRESSION

And according to sources…

I have absolutely no plans to tone it down. 🤘🏽

Breaking News: 🚨

A miniature lash artist has been spotted attempting to complete the workload of 17 full-sized adults.

Witnesses say she was last seen:
• Hanging from a ring light.
• Swimming through lash shampoo.
• Wrestling a tweezer twice her height.
• Whispering, “I’ll sleep after I finish this one thing…”

Authorities confirmed that “one thing” was actually 53 unfinished projects. 😭😂

The good news?

She may be tiny…

But the creativity is absolutely massive. 😎🤏🏽

Stay tuned for the upgradessss and new products 🥳