Alicia Henson

This is one reason skincare can be confusing.

“Oily” doesn’t automatically mean your skin doesn’t need hydration—and “dry” doesn’t necessarily tell us why your skin feels that way.

Before I start recommending products, I like to ask questions about what you’re using, how your skin feels throughout the day and what you’re actually trying to improve.

Listen first. Recommend second.

What does your skin tend to do more—dry/tight or oily/shiny?

Maybe you don’t need another foundation.

Sometimes the problem we’re trying to fix with makeup actually starts with what’s happening underneath it.

That’s why I’m offering free 15-minute Skin Care Trials. We’ll talk about your skin, what you’re currently using and what you’d like to improve. Then I’ll help you figure out what makes sense for YOU.

Want one? Comment or DM TRIAL or text TRIAL to 806-323-4407.

No pressure. Just personalized help. #

Want to try skincare BEFORE buying a whole routine? 🙋🏻‍♀️

Here’s how it works:

💬 Quick skin assessment with me
📦 Personalized samples chosen for your skin
💻 Join me virtually Wednesday at 7:30
✨ Try everything together + ask questions

And this isn’t just for new customers! If it’s been a while since we’ve talked about your skin, I’d love to reassess what you’re using and what your skin needs now. 💕

No pressure to buy — let’s figure out what’s working for YOU first.

Want in?

Comment TRIAL below or text TRIAL to 806-323-4407 and I’ll send you the details. 🧖🏻‍♀️

Friday check-in! 💕

One thing I’m learning about building this little beauty business online is that I really do love getting to know the women on the other side of the screen.

Yes, we talk makeup and skincare 🧖🏻‍♀️💄 — but I also love hearing about your families, your busy schedules, what you’re struggling with and what makes you feel like YOU. If you aren’t following me yet, let’s follow each other!

So since there are some new faces here lately… tell me something about YOU! 👇

I hope we have some things in common! Except TMJ. Not that 🤣🤣

If your makeup seems to disappear, separate or get cakey halfway through the day… your foundation may not actually be the problem.

Sometimes a few small changes in what you’re doing underneath (or how much you’re applying!) make ALL the difference.

What happens to yours by the end of the day — fades, gets oily, gets dry/cakey, or stays pretty much the same? 👇

I love makeup—but I don’t want getting ready to be a part-time job.

A good everyday routine doesn’t need 14 products or 45 minutes.

It needs products that work for your skin, colors that work for you, and a routine you can actually repeat on a normal Tuesday morning.

That’s the kind of beauty help I love giving.

How long does your everyday makeup usually take?

⏰ Under 5 minutes
💄 5–10 minutes
✨ 10–20 minutes
😂 We don’t need to discuss it

If your makeup looks dry, separates, gets oily halfway through the day, or just doesn’t sit right, I always want to know what’s happening underneath the makeup too.

That’s one of the reasons I love helping women with both skincare AND makeup—we can look at the whole picture instead of just buying another product and hoping it fixes the problem.

What does your foundation do that drives you crazy? I would love to know!

I live in the South. Sometimes I just really don’t know why.

Before you replace your foundation…let’s chitty chat about what’s happening underneath it.

Dryness, oiliness, texture, too many skincare products (or the incorrect types for your skin!) can completely change how your makeup looks and wears. All the finishing spray in the world won’t keep a look that hasn’t been prepped properly.

This is why I like to listen first and recommend second. Sometimes you really don’t need another product—you just need to figure out what ISN’T working.

What does your foundation do that drives you crazy? Tell me below 👇

Foundation isn’t one-size-fits-all.

Your skin type, the finish you prefer, your shade and undertone—and even how you apply it—can completely change the way a foundation looks. Most days, I apply with one brush 🙊 but on special days, I definitely have a few tricks up my sleeve.

That’s one reason I love doing Foundation Consultations. Instead of guessing, we can figure out what actually works for you.

I offer them virtually by phone, FaceTime or Zoom, or we can meet in person.

What’s your biggest foundation struggle—shade, texture, coverage or staying power?