Urban Decay Cosmetics
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Be Fearless
Cool Not Cruel Urban Decay appeals to those who relish in their individuality and embrace what makes them different.
We have challenged the industry’s definition of beauty since 1996 when we disrupted the sea of pink dominating makeup counters everywhere. From our all-encompassing range of bold and velvety eyeshadows – which include our bestselling (and often-copied) Naked palettes – to our award-winning eye pencils, budge-proof mascaras and cult-status makeup setting sprays, our version of “pretty” has always been pretty different.
bringing the SS27 “tired eyes” runway look to life because clean girl makeup is boring.
wearing the iconic lineup: gash eyeshadow, perversion eyeliner + tube job mascara.
brown vs. black — which one are you picking?
Allure Magazine 2026 best of beauty award-winning formula. 24 hr lift + length. no-scrub removal.
shop tube job at urbandecay.com, Ulta Beauty, Sephora + Amazon
tube job tubing mascara is officially an Allure Magazine best of beauty award winner.
Alexandra French is lash maxxing with tube job tubing mascara — made with an 89% serum formula to help lashes look healthier while bringing the length + lift.
shop tube job at urbandecay.com, Ulta Beauty, Sephora + Amazon
five shades. one Allure Magazine award-winning formula. 🏆 get instant length + lift with a tubing formula that wraps every lash.
shop tube job at urbandecay.com, Ulta Beauty, Sephora + Amazon.
you asked for more Gash. consider it done 🤝 shop our most requested shade exclusively at Ulta Beauty
📷 Eileen Amirian
09/21/2026
*screams in emo* PRINCESS wears Gash, available exclusively at Ulta Beauty
09/20/2026
we heard your screams loud and clear. Gash is BACK.
available exclusively at Ulta Beauty
09/18/2026
UD Book Club is officially in session 📚
books + beauty with our fave girls at Bea and Leah. consider this chapter one.
📸 PHOTO + CREATIVE DIRECTRESS
double liner, double take
the Alexandra French signature micro wing double wing liner is that iconic.
Alexandra uses 24/7 Liquid Stick in Melted Onyx on Ray
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Los Angeles, CA