AWARE HAIR

Color is an investment. Don’t wash it down the drain.

As a vivid color specialist, Karleigh (karleigh hirose) knows how difficult it can be to find products that properly cleanse without stripping the color she and her clients work so hard to maintain.

After bringing AWARE into her own routine and behind the chair, she noticed her scalp felt better, her vivids stayed vibrant, and even on finer hair, the products could care for the scalp without weighing down the hair.

AWARE was developed and tested for over six years with actual salon results in mind, made to support both scalp health and professional hair performance.

Hearing that reflected back to us by professionals like Karleigh is exactly why we made it.

Find AWARE with Karleigh, and through select salons and stylists across the country.

“I’ve tried millions of products and nothing worked until…”

During a recent salon visit, we caught up with Mari who shared a little bit about what her hair journey has looked like over the past year.

At 65, she’d spent years dealing with dry hair, cycling through shampoos and keeping a bathroom full of extra products around for shine, volume and styling.

She started using AWARE about a year ago. Over time, she noticed she was washing less, using fewer products, her hair was holding its color and style longer, and eventually, she realized she wasn’t seeing her scalp the way she used to.

But one of our favorite parts of Mari’s story isn’t even about her own hair.

A few months in, she called her daughter, who had spent years dealing with an oily, dandruff-prone scalp, and told her she wanted her to try it too.

Now they both use AWARE.

There’s something very familiar about a mom finding something she believes in and immediately wanting to share it with her daughter. There’s something full circle about that for us, because AWARE started the same way: between a mother and daughter.

Thank you, Mari, for sharing your story with us.

Some of our favorite summer memories are tied to the Pacific ocean - the fresh air, salt water, and feeling of calm 🏝️

When our family created AWARE, we wanted to bring that same feeling into an everyday ritual: clean, grounding, and luxuriously sensorial, without compromising on the ingredients we bring into our homes.

Our signature fragrance is made with 100% natural aromatic ingredients and formulated without synthetic fragrance or ingredients known to disrupt hormones or the endocrine system.

For us, thoughtful care means considering the full experience - how a product performs, how it makes you feel, and the intention behind every ingredient. Nature-led, science-driven, and made with care.