Tower 28 Beauty

Community is everything. Find us at the Santa Monica Pier today celebrating Coastal Cleanup Day alongside thousands of volunteers across LA! Help us with every purchase of our exclusive, limited edition trucker hat — donating 100% of proceeds directly to Heal the Bay ‘s efforts protecting our local oceans, watersheds, and wildlife 🌊☀️🧢

Join us tomorrow for Coastal Cleanup Day with Heal the Bay 🌊 Find us at the Santa Monica Pier with exclusive, limited-edition trucker hats that donate 100% of proceeds with each purchase to Heal the Bay ‘s efforts protecting our oceans, watersheds, and wildlife. First 25 volunteers get a FREE hat! Help us alongside thousands of volunteers across LA! 🏄‍♀️

SOS! We just won an Allure Magazine Best of Beauty 2026 Award for Best Facial Mist 💦
This one’s for everyone who ever sweated through a workout, a heat wave, or a sensitive skin day. SOS Daily Rescue Facial Spray has always been about helping your skin bounce back, and we’re thrilled Allure Magazine agrees

romanticizing our lives with Swipe Serum Foundation ✨ comment “💜” if you’ve tried it out!

Foundation that won’t break you out. Acne edition. 

PSA: There’s no source of truth (especially on the Internet) for being “acne-safe.” Our philosophy is always to defer to experts and 3rd party. For Swipe Serum Foundation we: 
✅ Avoided potentially acne causing ingredients as per Acne Checker NYC
✅ Clinically tested to be Non-Comedogenic and Non-Acnegenic
✅ 3rd Party consumer tested: 94% did not experience new breakouts! 
✅ Developed the products with Makeup Artist & Consultant our fave celeb MUA who has a history of acne and understands the needs of the blemish-prone skin

the IOS update we actually want and need 😌

Ella Rubin shares her everyday makeup routine with Vogue Beauty in her “Beauty Secrets,” featuring Tower 28
Swipe Serum Concealer 💜

Meet Navidy. Part 2/2. navidy ❀˖°

How often are you surprised in a good way? Not enough! → Scroll through to see the moment we surprised navidy ❀˖° with her very own T28 billboard on La Brea and Melrose. We all cried happy tears together as founder Amy Huang Liu and the team managed to truly surprise her! 

This campaign is a love letter to our community and Navidy is a representation of that. We hope you feel the love. 💜

Meet Navidy from our Open Casting Call. Part 1/2. navidy ❀˖°

After a lifetime living with eczema and psoriasis, Navidy had an auto-immune response to a medication that gave her a rare condition called Stevens-Johnson syndrome (SJS). A life-threatening skin reaction that put her into a medically induced coma for weeks. Her skin was blistered and peeled off her body. She lost her eyebrows and her eyelashes, too. 

Navidy found Tower 28 from our SOS line, which helped soothe her very sensitive skin. When she told us her story during the open casting call, the entire team was in tears. We were so inspired by her bravery, showing up bare faced and proving . Navidy, TY for trusting us to be the only makeup you feel comfortable using on your sensitive skin. You remind all of us why we do what we do. 

Check back tomorrow for our special surprise for Navidy! —stay tuned for part 2 💜