Hi Beautiful You
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Just BE YOU 🌈
EASY, HEALTHY, BE YOU BEAUTY
Cruelty-free 🐰
Paraben-free 😍
100% Vegan 🌱
09/25/2026
Your favorite GLOW on the GO for fall. 🍂✨
Make GLIMMER part of your daily routine or save it for those special occasions when you want a little extra glow. Perfect, smooth + illuminate in seconds.
Simply Pat. Smooth. GLOW.™
What clean beauty is supposed to feel like. 🖤🤎
Our Lash Perfecting Mascara does more than deliver instant length + definition. The fiber-free gel formula is powered by Panthenol, Olive Oil Esters + Myristoyl Pentapeptide-17 to help condition and care for your lashes while you wear it. Mascara that’s good to your lashes. ✨
Losing your summer tan? ☀️
Reach for the formula that won Allure Best of Beauty. Your 10-second tan for natural-looking color without the heavy makeup feel. Summer skin, all year long.
Your lashes called. They want peptides. ✨
Meet the Peptide-Powered Lash Perfecting Mascara that lengthens, defines + conditions while you wear it. Fiber-free, buildable and made for effortless lashes in seconds.
🤎 RIGHT NOW: BUY MAGIC BROWN, GET MAGIC BLACK FREE. 🖤
Soft + natural by day. Bold + dramatic by night. Get both while the offer lasts.
Simply Wiggle. Build. Go! ™
Fashion Week might be over, but we’re still glowing from it. ✨
We had an amazing time taking on the Big 🍎 with Supermodels Unlimited Mag —celebrating fashion, beauty, and everything in between.
From backstage to the streets of NYC, our multitaskers came along for every moment. Because great skin is always in fashion. 💗
09/09/2026
We woke up like this ✨💎 Ready to take on Fashion Week in NYC with Supermodels Unlimited Mag
Our multitaskers are officially dressed up and hitting the city — bringing clean beauty to Fashion Week, one effortless look at a time. Skin perfected. Lashes defined. Body glimmering. All with fewer steps and more skin-loving ingredients.
Because the best Fashion Week accessory is always YOU. 🗽✨
09/07/2026
THIS LASH MULTITASKER TAKES ON THE BIG CITY. 🗽
Why? Because it does it all—and stays put all day.
Lengthens + defines. Conditions + cares. Builds without the bulk.Our Lash Finder Brush™ grabs every little lash while Peptides, Panthenol, Olive Oil Esters + Rice Bran help nourish and condition.
And our fiber-free gel? Build it from natural to glam—no clumps, flakes or smudges.
BIG CITY. BIG LASH ENERGY. 💙
🇺🇸 THIS LABOR DAY, WE’RE GIVING YOU THE ROSIE DEAL YOU DESERVE! 💪✨
BUY 2, GET 1 FREE on all our Multitasking Perfectors — because your beauty routine should work as hard as you do.
And the best part? THE GEL DOES THE HEAVY LIFTING FOR YOU.
Our water-free gel melts seamlessly into your skin with the warmth of your fingertips. No watered-down foundation to blend. No sponge. No brush. No extra work to make your skin look natural.
Because this Labor Day, YOUR MAKEUP SHOULD WORK FOR YOU. 💪
Happy Labor Day from Hi Beautiful You! 💙
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717 N. Cahuenga, Studio B2
Los Angeles, CA
90038