7-20-4 Cigars
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Founded April 2009 Urban legend has it that 7-20-4 cigars were so-named, because R.G. Today, Kurt A.
Sullivan, who founded the brand in 1874, got his start in business with the winnings from a lottery ticket with the numbers 7, 20, and 4. However, writer George Franklyn Willey, offered a more plausible explanation in his book, Willey's semi-centennial book of Manchester, 1846-1896, that Sullivan changed the brand's original name, "New Gold Dust Cigars" to "7-20-4," the address of his Manchester, NH cigar factory at 724 Elm Street. The cigars, which sold for 10¢, were hand-made with Cuban tobacco fillers and Sumatra wrappers. The brand was so successful that Sullivan's factory became one of the world's largest manufacturers of handmade cigars. Kendall, an entrepreneur and owner of two New Hampshire cigar stores, always had a fascination for vintage cigar memorabilia. Over the years he built-up an extensive collection of artifacts, and one of his passions was to revive the 7-20-4 cigars brand. So, Kendall acquired the then-defunct trademark, and began reproducing the historic cigars that now rank as one of the best boutique cigars on the market.
09/25/2026
The proper Octoberfest pairing… a 7-20-4 Hustler.
09/18/2026
An ad for the R. G. Sullivan 7-20-4 Cigar, handmade for over 50 years at the time of the ad.
I like this advertisement since it depicts a cigar worker creating the cigar. Also, that the cigar is a "Londres" with the R.G. Sullivan 7-20-4 insignia written on the outside.
For historical information and pictures of R.G. Sullivan, type in "R. G. Sullivan" or "7-20-4" and all the posts will pop up.
Source: The Boston Globe
Published: September 18, 1928
Research: Pam Vezinat Manney
**rs **rs
09/07/2026
09/07/2026
Labor built the backbone. We craft the reward.
Today, we raise a 7‑20‑4 to the grinders, the dreamers, and the ones who keep building. Happy Labor Day.
**rs
08/30/2026
Hey now! 💨
Sunday Funday with a 7-20-4 Ci**rs Hustler at the 7-20-4 Lounge @ Twins Smoke Shop! 🔥💨 photo courtesy of Cole Lewis … stop in & see p.paigeeeee.k!
08/11/2026
Round 1 from 7‑20‑4 Day.
Thank you to everyone who came out, hung around & supported the legendary 7-20-4 brand! More to come.
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Address
80 Perkins Road
Londonderry, NH
03053
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