Alyce Leonard Permanent Makeup & Esthetics

Brow transformation, start to finish.

Before. Mapping. Then the result.

The mapping is the part most people scroll past, and it's the part that
decides everything. Where your brow should begin, where the arch belongs on
your bone structure, how far the tail can go before it starts pulling your
face down instead of lifting it. Measured, drawn, and shown to you before
anything permanent happens.

She approved the shape before I started. Everything after that was just
ex*****on.

If you've been thinking about it, book a complimentary consultation and let's
map yours.

We get a lot of clients coming in convinced that PMU brows just won't suit them or their face, only to realize they absolutely do.

It's such a common feeling. Usually it comes from hearing that it looks fake or overdone.

But PMU brows were never created to look blocky or fake. They were created to look like your brows, just fuller, more defined, and better.

Just like our client here, she went from very subtle brows to bolder brows that suit her face perfectly.

Want to give your brows an upgrade that still looks 100% natural? Send us a DM to set up a consultation ✨

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1️⃣5️⃣ VIDEO 15 — THE LIPS, THE ARTIST, THE BROWS
Lips on the top. Brows on the bottom. Me in the middle. That's the whole
business.

I'm Alyce, and I've built mine on one idea: every single one of my clients
leaves with something that belongs to her face and nobody else's. Not a shape
off a chart. Not whatever is trending this year. Yours.

Most of the women in my chair aren't chasing a look — they're tired of
rebuilding one every morning, or they're fixing work someone else rushed.
Thinning brows. Lips that lost their color and their border. Old pigment gone
gray. That's my whole day, and I like it that way.

Soft, natural, and healed so well that people just think you woke up like
that.

DM me and tell me what you'd want done first.

A brow gets built in a specific order, and the order matters.

Shape comes first — measured on your face, not copied from a chart. Then
color, matched to your undertone and to how your skin is likely to hold it.
Then structure: where the brow starts, where the arch sits, how far the tail
should go. Only after all of that does any pigment go in.

People think the tattooing is the skill. The tattooing is the last ten
percent. Everything that decides whether you love it happened before I picked
anything up.

Want to know what I'd build for your face? DM me.

Three versions of the same woman.

First, her everyday makeup — the brows she drew on before she walked out the
door. Then her face with nothing on it at all. Then what I built for her.

Look at the third one again. That's not a fuller brow than she wanted. It's
the brow she was already drawing every morning, except now it's hers, it fits
her bone structure, and it doesn't come off on a towel.

That's the whole point of this work. Not a new face. Your face, without the
twenty minutes.

Curious what yours would look like? Book a complimentary consultation and
let's talk about it.

There's no menu on my wall. You don't point at a brow and I tattoo it on.

Before I decide anything, I'm looking at your skin, your natural brow hair,
your facial structure, whether you've had permanent makeup before, and how
you actually like to wear your brows day to day. All five of those change the
answer.

So you might come in asking for microblading and I might tell you powder,
nano, or combo will heal better on you. That isn't me overriding what you
want. That's me using twelve years of watching how skin behaves to get you
where you're trying to go.

Not sure which technique is right for you? Book a complimentary consultation
and let's talk it through.

She came to me with a burn where part of her brow used to be.

Scarred skin doesn't behave like healthy skin. It holds pigment unevenly, it
pulls color in directions you don't expect, and it has no hair left to follow
— so there's no natural pattern to guide the strokes. You're rebuilding a
brow from the map instead of from what's already there.

That's why the mapping took longer than the tattooing did. Every stroke over
that area had to be placed to match the growth pattern on the other side,
close enough that your eye stops looking for the difference.

Watch the end. You wouldn't know.

If you have a scar, a gap, or hair that never came back, it can be rebuilt.
DM me.

Bring me the photo. I mean it — I love them. Just know I can't paste her
brows onto your face.

Her bone structure isn't yours. Her eyes aren't yours. Her natural brow
growth isn't yours. If I copied her shape exactly onto you, it would look
wrong, and you'd know it before I finished.

But here's what the photo is actually for: I want to know what you love about
it. Is it the softness? The color? The definition? The hair strokes? That's
the useful part, and that I can absolutely build for you.

Give me the feeling you're after and I'll design it for your face. Permanent
makeup should never look copied and pasted.

Been saving brow photos? DM me and tell me what you keep saving them for.