Esoes Safety

When the universe sends you a sign… and it’s a paper airplane. ✈️😂

Lip Service is only $40 on 8/25. Because we love you and want to make sure you’re safe, not sorry. 🤟🏻

The comments are about to become a live demonstration of why women choose the bear. 🐻💄

Anyway, ladies… we made this one for you. 😘

Wait… are those test strips inside her lippy?? AND there’s a panic button too?
IYKYK. And if you don’t… you’re gonna want to. 💕

Building products that help keep people safe is serious. You know how we’ve managed to keep showing up through the hard days? By making space to be completely unserious.

So… hi. It’s us, Joy + Phil Hoover. 👋 We’re the co-founders behind the viral smart lipstick that can call for help and test your drink.

We’re two ADHD founders raising two little humans who give a s**t, we’ve been making out for 22+ years 💋, and we’re on a mission to help more people get home safely.

If you’re new here, welcome. If you’ve been here for a while, thanks for embracing our chaos. We couldn’t do this without you.

P.S. Happy National Lipstick Day! 💄 Obviously one of our favorite holidays.

And one more thing… we’ve been quietly building the next generation of Lip Service, and it’s our best one yet. Stay tuned. 👀🩷

Bestie… 💕

It takes me 6 seconds to test my drink, and honestly? That’s probably the easiest decision I’ll make all night.

I hope I never get a positive result.
I hope you never do either.

But I’d rather be the girl who spends 6 seconds testing her drink than the girl wishing she had.

So here’s your reminder from your honorary drunk girl in the bathroom:

💧 Drink some water.
📍 Share your location with someone you trust.
🫶 Make sure your friends get home safe.
🩷 And test your drink.

We’re not doing this because we’re scared.

We’re doing it because we all deserve to make it home.

If you want to add drink testing to your night-out routine, grab an Esōes Swipe Red Kit by commenting ‘Safe’ or through the link in my bio. And if you have that one friend who’s basically everyone’s designated bathroom bestie… send this to her. 💕

I built Esōes because I was tired of realizing how many women have a story. Myself included.

I wanted us to have more than “watch your drink” and “text me when you get home.” I wanted actual tools. Actual technology. Something built with our safety in mind from the beginning.

So I built the thing I wish we didn’t need. 💔💄 And somehow, that little lipstick became award-winning, patented safety technology.

I’m really proud of her. And in just a few weeks, I finally get to put the new version in your hands. 🥹

I’m also still really angry she had to exist.

If “it’s not all men” is your first reaction, you’re missing the point.

Women aren’t saying every man is dangerous.

We’re saying we can’t tell which ones are.

That’s why I built Esōes.