Project Reef

Designed to keep up with every move.
Protect. Move. Repeat.
🌺

A weekend for our coastlines, our community, and the place we call home. 🌊💙
Mahalo to everyone who showed up, gave back, and helped care for Hawaiʻi’s coastlines alongside Sustainable Coastlines Hawaiʻi.
Protect what you love. Give back where it matters. 🌺

We’re showing up for Hawaiʻi’s coastlines this weekend! 🌊
In honor of the Coastlines & Community Festival, we’re donating this weekend’s proceeds to Sustainable Coastlines Hawaiʻi.

On Oʻahu? Come hang with us this Saturday at Magic Island from 12–3 PM for the beach cleanup + festival. We’ll see you out there! 🌎

Sun Care Meets Self-Care at The Spa at Kapalua Bay🌺

We loved spending the day connecting with the community, sharing Project Reef, and celebrating the importance of caring for your skin before and after the sun.

Mahalo to everyone who stopped by and made the day so special. 🤍🌈

SPF 30. Water resistant. 100% mineral. Non-nano zinc.

But what does it all actually mean?

Over the next few posts, we’ll break down what SPF 30 protects against, why we use non-nano zinc oxide, what water resistance really means, and more.

Follow along as we unpack our SPF 30.

Every great ingredient has a story, and our Sea Kelp starts in Alaska.
Visiting Seaquesterfarms reminded us why we care so much about where our ingredients come from. Building relationships with the people who grow our sea kelp means knowing exactly how it’s cultivated, harvested, and cared for every step of the way.
That same sea kelp is what helps make our cooling products so soothing, hydrating, and effective after long days in the sun.

Sea kelp is one of nature’s most powerful ingredients and there’s a reason we chose it for our recovery products.

Get to know sea kelp and discover why it’s one of our favorite ingredients.🍃🌊

Ever wondered where the sea kelp in our cooling products comes from?

We recently visited the sea kelp farm where it all begins. Grown in the cold waters of Alaska and carefully harvested, this incredible ingredient is one of the reasons our recovery products feel so soothing after a long day outside.

Over the next few days, we’ll take you behind the scenes and show you the journey from ocean to bottle.
Part 1: Where it all starts 🌊💙

Born by the ocean. Inspired by its beauty. Committed to its future.
This World Oceans Day, we’re proud to partner with the Marine Institute to support the people and programs working to protect our oceans every day.
On June 8, 100% of proceeds from every purchase at ProjectReef.com will be donated directly to ocean conservation and education efforts through The Marine Institute.
Because protecting our oceans takes more than awareness. It takes action.

Join us today and help create a healthier future for our reefs, marine life, and coastal communities.

Protect your skin. Support our oceans.

Available now at and rei.com.

Out there is where we move, explore, and reconnect with what matters most.

This Earth Day, we’re honored to bring Project Reef to REI Co-op, expanding not just where we go, but what we protect together.

More places. More movement.
Same commitment to the planet.🌎