Rethink Beauty

Rethink Beauty

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Welcome to Rethink Beauty, led by award-winning artist Kati Olsen. Specializing in PMU & fine line tattoos.

Kati elevates the industry standards with 15+ years of expertise. Experience top-tier services backed by quality and 200+ 5-star Google reviews! Rethink Beauty redefines beauty standards with innovative, client-focused services. Founded and solely operated by Kati Olsen, an award-winning artist with over 15 years in the industry, the studio offers a unique blend of artistic expertise and personalized care. From permanent makeup and custom tattoos to lash lifts and self-guided digital consultations, Kati caters to each client’s individual beauty needs. Her commitment to excellence has earned Rethink Beauty glowing reviews and prestigious accolades, including the Tri-Cities Best, Book Local, and Quality Business Awards.

Photos from Rethink Beauty's post 09/23/2026

If hearing rap over Enya made you stop scrolling and think, “What the Fuuu is happening here?”

Perfect!

Marked by Fate might be for you 😂🔮

Because tarot readings + tattoos also sound like two things nobody necessarily asked to have mashed together

And yet… here we are

For Issue 001 of 465 I sat down with Jaclyn (the woman on the other side of the cards) to talk about tarot, trusting yourself, reclaiming pieces of yourself you were taught to question, and why this weird combination actually works

Read A DECK OF CARDS & A PRAYER at the link in bio

Or skip straight to experiencing the weirdness yourself:

✨ Tri-Cities Women’s Expo / Sept 25–26
🔮 Marked by Fate in Prosser / Sept 27 (DM for signup times!)

Come get a reading. See which theme finds you. Meet the three original tattoo designs waiting on the other side

The tattoo is always optional, curiosity is highly encouraged🖤

Photos from Rethink Beauty's post 09/21/2026

This one is bigger than tattoos

STILL HERE / MENTAL HEALTH TATTOO DAY
Monday September 28 at Rethink Beauty

The flash sheet is here 🖤

Every design was created for this day, and every tattoo from this sheet will be offered as a donation. 100% of every dollar donated will go directly to the Donovan Harpster Memorial Scholarship.

This day is in honor of Donovan, for the people who love and miss him, and for every person carrying a story the rest of us may know absolutely nothing about

You don’t owe anyone your story
You don’t have to explain what your tattoo means

Sometimes it can simply mean:

I’m still here.

Swipe to see the event flash → then reserve your spot through the link in bio

Appointments are limited and must be reserved in advance 🖤

09/21/2026

Some stories are harder to write than others

This one is about the people who are still here; and someone who should be

Sara trusted me with words I knew belonged somewhere bigger than an Instagram caption

So I gave them the pages

STILL HERE
Behind the Ink / 465 Issue 001

This one is worth reading

Link in bio 🖤

09/21/2026

Well, apparently I decided I could just do both 😂

How exactly a tattoo artist ends up making a whole-ass magazine is a slightly longer story

It involves a dead newsletter, an unreasonable number of ideas, and the realization that maybe I wanted somewhere to tell the stories behind all this and not just post about them

So naturally, I made 465

LETTER FROM THE EDITOR / ISSUE 001

Come see what happens when I’m given entirely too much creative freedom 😝

Link in bio. 🖤

09/20/2026

Nobody asked me to make a magazine.

Which, admittedly, has never stopped me from doing anything before 🤣

But there’s a reason this particular weird idea became 465.

LETTER FROM THE EDITOR
Read it in Issue 001. Link in bio.

09/18/2026

🫣 Size matters…I mean at least when we’re talking about tattoos😏

The tiny ones may get a lot of attention around here, but don’t let them fool you; I design and tattoo everything from ½-inch flash to full sleeves and large-scale custom pieces.

So whether you want something tiny and delicate…or you’re ready to give me the whole thing…

I can handle it. 💅

Comment PREVIEW and let’s talk about how big you’re thinking 😉

09/17/2026

Remember when I told you the newsletter was done because something bigger was coming?

I may have underestimated what I meant by “bigger.”

I made a whole-ass magazine! 🤣

465 / ISSUE 001 IS LIVE

This isn’t the old newsletter with a prettier outfit. 465 is a quarterly editorial publication built around the stories, people, tattoos, collaborations, experiences and slightly unhinged ideas happening inside and around Rethink.

There are stories from my clients. People I think you should know. Things worth showing up for. Some of my favorite work. A few very personal conversations. Koalas. Tarot cards. Croffles. An author building an entire universe. And the story of why winning Bronze pi**ed me off enough to eventually change the way I thought about this entire business.

I made the thing I wanted to read.

465 / ISSUE 001

Read it now at the link in bio

And if something inside makes you think of somebody, send it to them. That’s kind of the whole point. 😉

08/23/2026

GOLD AGAIN!🏆

Rethink Beauty Studio is officially your 2026 Tri-Cities Best GOLD Winner for Tattoo Shop

Three years on the podium, back-to-back Gold wins

And yeah, this one feels pretty damn incredible!

Rethink has never just been about the services

It’s the experience; the details, weird ideas, and little luxuries.
It’s about the popups, the flash, the things I dream up and somehow convince you guys to come along for 🥰

I’ve spent the last few years building Rethink into exactly the kind of place I wanted it to be; and watching you embrace it, talk about it, bring your friends and keep coming back has been the coolest part 🥹

So this Gold belongs to all of you, too!

To every person who voted, booked, shared, showed up and trusted me with a little piece of your skin: thank you!

Back-to-back Gold looks pretty damn good on Rethink 🥇

And you know we’re nowhere near done 😉

Photos from Rethink Beauty's post 05/18/2026

🍻 Hands down my fam are my FAVORITE people and place to tattoo; always good vibes, great energy, and never short on shenanigans 😂🤣

Next Month Popups are a double header!
JUNE 6 Adult Prom!!! 💃🏻🕺
JUNE 20 Father’s Day Weekend

What design(s) do you dad’s want added to the flash???? Comment below 👇

05/17/2026

I know you all are still going strong! I swear this daily voting thing is alllllmost done!

Homestretch my besties, last day is 5/22 😅

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Telephone

Address


1321 N. Columbia Boulevard, Suite 205-A
Kennewick, WA
99336

Opening Hours

Tuesday 8am - 4pm
Wednesday 8am - 4pm
Thursday 8am - 4pm
Friday 10am - 8pm