Sweet Professional USA
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Developed with one mission: to create innovative, customizable & highly effective hair products for
Founded in Brazil in 2011 by expert beauty stylists, scientists, businessmen and businesswomen, Sweet Hair Professional was developed with one goal: to create an innovative and highly-customizable product for all
hair professionals and their customers. Today that dream is evident in 15 different countries... and counting. Sweet Hair Professional is a fusion of passion, science, experience and ene
Mermaid Waves, technology designed to control frizz, enhance natural curl patterns, and deliver more beautiful, lightweight, and healthy-looking curls.
Click the link in bio to learn more.
08/10/2026
Caring for curly hair requires mastering different techniques and building a strong professional repertoire.
What have you been doing to evolve in your career?
08/08/2026
Beautiful straight hair catches attention, but when the result comes with technology, agility, and a professional standard, it also builds reputation.
Comment “I WANT” and discover how to bring the world’s first straightening shampoo to your salon.
08/07/2026
The new edition of the Sweet Newsletter is out now ✨
Trends, experiences, innovation, and the movements transforming the professional beauty industry, all in one edition.
Want to receive the full newsletter? Comment I WANT IT 👇
Espanhol
La nueva edición de la Sweet Newsletter ya está disponible ✨
Tendencias, experiencias, innovación y los movimientos que están transformando el mercado profesional de la belleza, reunidos en una sola edición.
¿Quieres recibir la newsletter completa? Comenta YO QUIERO 👇
08/07/2026
Technology does not diminish the value of a great professional. It expands the reach of those who keep learning.
Studying artificial intelligence can change the way you organize your routine, create content, serve clients, develop strategies, and make decisions in the salon.
The future belongs to those who combine human experience with technological intelligence. And Sweet is already doing this very well.
Comment “I WANT” and discover Sweet AI.
08/05/2026
More than a brand, an ecosystem for the future of professional beauty.
Comment “I WANT” and discover how to access the Sweet universe.
The rhythm of your salon will never be the same again!
The First, the world’s first straightening shampoo, was created for professionals who want to deliver results faster.
It reduces the client’s time in the chair, increases the perceived value of the service, and turns practicality into revenue.
In the salon, time is not a detail. It is appointments, experience, profit, and reputation.
Comment “I WANT” and discover how to bring this technology into your routine.
The Mermaid line was created for professionals who want to turn curl care into a complete experience.
Its technology helps control frizz, restores softness, and enhances the shape of the hair without weighing it down, delivering a beautiful, light, and healthy result.
Learn more at the link in bio.
Sweet Bloom, more than a perfume, a Sweet sensory signature.
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07/30/2026
Hey, we're on Spotify.
Whoever wants to grow needs to hear new ideas, new stories, and new ways of thinking about the future of professional beauty, and Sweet is in this with you.
Listen now on Spotify.
Click here to claim your Sponsored Listing.
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Irvine, CA