Bur Bur

A well-loved brush deserves a little care🪞

It’s all in the details. Lilia’s silicone grip was designed for comfort and control, making styling feel a little more effortless, whether you’re at home or in the salon.

ALLURE BEST OF BEAUTY

Two years ago, we decided we were going to create an in-shower hair mask. We met with our chemists and talked through the kind of formula we wanted to make: truly clean, restorative, and reparative.

It was challenging in the best way. We got to learn about new ingredients, test the formula, and find new ways to incorporate our most cherished botanical, burdock root. We took our time to create something that really worked, and felt true to the way we believe hair should be cared for.

To now see it recognized by Allure feels incredibly special. More than anything, we’re so happy to have created something you love, come back to, and find deeply nourishing.

Here’s a look into how we brought the Deep Repair Mask to life 🤎

Introducing the Mermaid Hair Brush Cleaner. The secret to keeping your favorite Mermaid brushes clean and performing their best. Its dual-edge design removes trapped hair, dust + buildup to help extend the life of your brush.

MADE HISTORY

Tonight at the Emmys with the legendary Matthew Rhys & Keri Russel

Both looks by Anthony Campbell using the Mermaid Brush, and a little something new, coming soon ✨

THE PERFECT AT-HOME BLOWOUT

Lilia, our Styling Round Brush, thoughtfully designed to bring more control, ease, and polish to your blowout. Handcrafted with pure boar bristles and flexible nylon pins to smooth, shape, and enhance natural shine, at home or in the salon.