Ridings & Co

The Earth is turning inward. And so are we. 🍂 (Throwback image from our first family & product shoot.)

As we transition into autumn, nature begins its quiet, cozy retreat. The trees shed their leaves, and the energy shifts downward, focusing entirely on the unseen—nourishing the soil and the roots below. Our bodies naturally mimic this transition, calling us to slow down, reflect, and tend to what lies beneath.

But for me, “Beauty Beneath the Surface” is about so much more than just the physical health of the land we grow from.

It is about the conversations we share in salon and at events. It is about this incredible community. It is about uncovering and honoring the deep, quiet beauty inside each and every one of you—and myself.

That is the very soul of Ridings & Co.

“Ridings” is my family name. It represents my roots, my home, and where I come from. The “Co.” is the community—it is you.

Together, this business is a reflection of heart, land, and community—the beauty beneath it all.

Our formulations aren’t here to change you; they are crafted to naturally enhance and support the vibrant life that already exists within you. As the season shifts, I invite you to join us in turning inward, tending to your roots, and celebrating the beauty beneath.

With love and gratitude,

Sarah Ridings Lee
Founder, Ridings & Co.

Slow beauty isn’t just a routine—it’s a daily return to yourself.

Your skin and hair change with the seasons, but your self-care ritual shouldn’t have to start from scratch. We designed the Ridings & Co. collection to work in harmony, offering a versatile, nutrient-dense ritual that purifies, hydrates, and protects your skin and hair all year round.

From our heirloom-inspired FullBloom Mist (formulated with Iris leaf from our grandmother’s lineage) to the deeply restorative BeetBerry Polish, each step is formulated with powerful, active botanicals to support your skin’s natural barrier.

Swipe through to discover our signature 5-step head-to-toe ritual. ➔

The Ritual:
1. Purify & Reset with the Clay Masque
2. Flood with Hydration using the FullBloom Mist (don’t forget the press-and-push method!)
3. Polish & Glow with the leave-on BeetBerry Polish
4. Nourish & Restore with our Perfecting Serum
5️⃣ Lock & Protect with our All-Purpose and Rose Lip Balms

🛁 Bonus: Don’t forget your weekly grounding reset with our Detox Soak.

Ready to elevate your daily ritual? Tap the link in our bio to shop the collection.

Which step is your skin craving today? Let us know below! 👇

Meet Sea Buckthorn 🧡

This vibrant botanical is one of the ingredients in our BeetBerry Polish, chosen for the way it nourishes and hydrates the skin.

Thoughtful ingredients.

Simple daily care.

Beautiful skin, from soil to skin.

&Co

To our long-time friends, followers and those who have newly found us: we receive you with profound gratitude and open arms—Welcome!

At Ridings & Co., we have always believed that true beauty begins beneath the surface.

It is found in the unseen—in the quiet integrity of the soil, the slow rhythm of the seasons, and a purpose far greater than ourselves. We view our work not merely as art and formulation of products, scalp to soles experience but also as a sacred stewardship. A relationship with the land guided by grace and a quiet, higher calling. We are cultivating future formulations for whole-body wellness while deepening our commitment to the land and the hands that tend to it.

Until now, this journey has been carried by two hands and one heart: myself and my husband, Justin, raising our daughter, Rowan, woven within every fabric of this work. Yet, we have never walked entirely alone. We are endlessly grateful for the beautiful souls who already share our space and energy— Organics by Katrina in our Franklin salon suite, Audura Audura Hughes lending her healing hands in massage, G r i s 🤎 on socials, Storytelling Photography and in the past Bri hands who have helped us tend and maintain our crops and gardens. And, a huge thank you for each of you and your continued love and support. We couldn’t do it without you.

Today, we stand at a beautiful threshold. With immense gratitude for how we have been led to this moment, we are ready to welcome a small, dedicated team to help us grow with the same respect and intention that planted our first seeds.

We are not seeking to fill a role. Instead, we offer a creative shared space, an open heart, and a seat at the table for those who feel a quiet, intuitive pull toward this path.

If your heart aligns with ours, we would be honored to begin a conversation. DM us to connect. 🤍 Xx, Sarah and The Ridings & Co. Team

Before it’s a bottle on your vanity, it’s a seed in our soil.

At Ridings & Co., we don’t believe in shortcuts. True, transformative whole body care requires a relationship with the earth. That is why Ridings & Co. is formulated in a continuous, intentional flow—from seasonal soil to your body.

We select the heirloom seeds.
We nourish the living soil.
We harvest at the exact moment of peak clinical potency.
And we test, refine, and prove every bottle’s efficacy in our lab and salon suite.

When you choose Ridings & Co., you aren’t just buying products. You are participating in a closed-loop, zero-waste cycle that regenerates the earth while deeply restoring your hair and skin barrier.

Experience the potency of soil-to-skin raw earth beauty.

Tap the link in our bio to shop.