Striking + Strong
Striking + Strong is a hair care line for women with curly, kinky, or coily hair who want to live active lifestyles without sacrificing their hair to do it.
09/23/2026
Training for a marathon? Getting ready for HYROX? Or just fitting your favorite workouts into a busy week? All that movement can mean more sweat and buildup on your scalp and more wash days to figure out how to keep your curls + coils hydrated.
We created the Wash Day Starting Line Up to make post-workout wash day easier. Reach for our Mighty Micellar Clarifying Shampoo when your scalp needs a deeper clean, our Step It Up Moisturizing Shampoo for your regular wash days, and our customer favorite, the Cool Down conditioner to condition and detangle your beautiful strands.
A simple routine for a fresh scalp and soft, hydrated curls, however you like to move. Striking + Strong-haircare made for your hustle.
Hello, curlfriends! There are a few new faces here, so let me introduce myself.
I’m Tanja, the founder and CEO of Striking + Strong—a clean haircare brand created for women with textured hair who live active lifestyles.
I turned a personal struggle into a brand designed to help women care for their curls + coils without sacrificing movement, fitness or the lives they love. Today, that vision is sitting on retail shelves but the journey includes plenty of what I call "work that work", inventory runs, store visits and long days behind the scenes.
Seeing Striking + Strong at my local HEB & Central Market will always be a highlight. But the hustle, faith and persistence it took to get there? That’s the real story.
Whether you’re new here or you’ve been cheering me on from the beginning, welcome. I’m so glad you’re part of this journey.
09/14/2026
I’ll be honest, I was a little nervous about sharing this number so publicly. Especially since many of you think I'm in my late 30s/early 40s. But I’ve never been one to let fear dictate how I live and I’m certainly not starting now.
Today, I turn 49. 🎉
Forty-nine years of lessons, laughter, faith, growth and becoming. Growing older isn’t something I want to hide; it’s a blessing I’m grateful to receive.
Striking + Strong was built from my personal story, so honoring what I’m building also means having the courage to show up fully as myself—the founder, the woman and now, the 49-year-old birthday girl!
Here’s to embracing every chapter, celebrating how far we’ve come and stepping boldly into what’s next.
Because 49 looks pretty Striking + Strong.
09/09/2026
Football season is back and these Texas temps clearly didn’t get the memo that summer is over.
Between practices, helmets and all that sweat, your athlete’s scalp may need a little extra help. One mom put our Mighty Micellar Clarifying Shampoo to the test on her son’s locs:
“Got that scalp squeaky clean this wknd!”
Consider our Mighty Micellar Clarifying Shampoo the newest MVP in your post-practice wash-day lineup. It helps remove sweat and buildup without leaving your hair feeling stripped.
And fellow Texans, now is the perfect time to try it! Save 25% on all Striking + Strong haircare during the H‑E‑B Beauty Event at select stores across Texas. 🛒✨
Sports moms, we see you—juggling practices, uniforms and post-game wash days. Let us take scalp care off your list.
Every order still feels deeply personal to me.
Striking + Strong haircare began with a personal struggle. I was trying to care for my curls while maintaining an active lifestyle and existing products failed to address my scalp health and curl needs. I turned that challenge into a small, emerging haircare brand created to help women with curly and coily hair care for their hair without compromising how they move, sweat or live.
So, no—it’s never “just an order.” It’s someone trusting our products, connecting with our purpose and believing in what I’m building.
Thank you for choosing Striking + Strong. Every single order means more than you know.
09/06/2026
Consider this your Self-Care Sunday reminder: the long weekend isn’t only extra time to catch up—it’s also an opportunity to slow down.
Whether self-care looks like a quiet cup of coffee, moving your body, enjoying an unhurried wash day or simply doing absolutely nothing for a little while, make sure you have a spot on today’s to-do list.
What’s one thing you’re doing just for you this Self-Care Sunday?
09/04/2026
My husband loves introducing Striking + Strong haircare to his coworkers, so receiving this text from his coworker, Kaye, absolutely made our day.
Her real review? Our products get all the “sweat and football gunk” out of her son’s hair AND make his curls pop!
If you’re new here, Striking + Strong creates clean haircare for textured hair and active lifestyles. Our three-step wash-day system helps remove sweat, dirt and buildup while cleansing, conditioning and hydrating curls.
Whether you’re caring for your own curls or helping your young athlete care for theirs, we’re here to make wash day easier.
You handle the workout. We’ll handle wash day.
Shop the routine at strikingandstrong.com.
Is it budget…or bou-jet? 😂 Either way, spotting Striking + Strong haircare on sale at Central Market made this grocery run even better. Because groceries and great haircare can absolutely share a basket
Now through September 7, buy any two Striking + Strong products and save $5 at all particupating Central Market locations.
09/01/2026
It’s the little things that make me, as the founder of Striking + Strong, smile.
Walked into my local Central Market today and spotted this little sale tag on the shelf. Our first-ever Central Market promotion is officially LIVE!
Now through Labor Day, Buy any 2 Striking + Strong haircare products and Save $5 at select Central Market locations.
So if you’ve been wanting to try us or your wash day lineup needs a restock, this is your sign to visit our store locator for your nearest Central Market.
Two wash day favorites. $5 off. Now through September 7.
08/26/2026
Whew… to think I used to be embarrassed about picking up my own inventory. I thought building a “real” brand was supposed to look a certain way. Bigger team. Bigger operation. Someone else handling the inventory.
Meanwhile, building Striking + Strong haircare has looked a lot like this: me, my SUV, a trunk full of product and figuring it out one step at a time.
And you know what? I’m proud of this part now.
Because every bottle in that trunk represents something I had the courage to build. Every pickup means there are orders to fill, shelves to stock and curlfriends choosing Striking + Strong.
The founder journey doesn’t always look glamorous.But building something from the ground up with what you have?
Kinda chic.
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Dallas, TX