OYA Beauty

Dark brunette with a little wine-colored secret 🍷
by.avery gave this rich shade subtle plum undertones that peek through in the light for a look that feels moody, glossy, and just unexpected enough.

Proof that blonde doesn’t have to clock out for fall ✨

warmed things up with golden dimension and soft caramel depth for a blonde that feels perfectly in season.

One formula. Limitless color possibilities 🎨

In honor of National Color Day, join OYA’s Hybrid Concentrates Online Education Class and get to know the brand’s newest color innovation. Learn how to formulate, customize, intensify, neutralize, fill, and simplify color correction using the versatility of OYA Hybrid Concentrates.

✨ Monday, October 12
✨ 8 AM PT | 10 AM CT | 11 AM ET
✨ 55 minutes via Zoom
✨ Zoom ID: 8430122356

More control, more creativity, more confidence behind the chair.

A good cleanse + a deep treatment = a very happy hair day ✨

OYA Velvet Shampoo and OYA Care Treatment work together to refresh, rehydrate, and leave hair feeling softer, smoother, and much easier to manage.

You made it to the end of the haircare scavenger hunt 👀
And your prize? A routine that leaves strands feeling silky, smooth, and very well cared for.

The OYA Velvet Line is all about instant softness, shine, detangling, and lightweight conditioning without weighing hair down. Start with Velvet Shampoo for a gentle cleanse, then follow with Velvet Instant Liquid Treatment to help smooth, nourish, and make hair easier to manage with no processing time needed.

Looks like the real treasure was better hair all along 🤍

Dark Cherry Glaze is officially on the fall mood board 🍒

gave this brunette a deep berry twist with rich tone, soft movement, and the kind of shine that makes the whole color feel expensive.

Soft blonde, smooth layers, and the prettiest little flip ✨
hair.co created this polished, dimensional look with airy movement and a soft finish that feels fresh, effortless, and so easy to wear.

Missed round one? Color Evolution is back ✨

Take another chance to dive into OYA’s new color portfolio and discover how OYA Hybrids can help you create more customized, creative formulations for every client.

✨ Wednesday, October 7
✨ 8 AM PT | 10 AM CT | 11 AM ET
✨ 55 minutes via Zoom
✨ Zoom ID: 89753811211

Class is back in session, and this time you’re not missing it.

The extra step your wash day was missing 🩵

Reach for OYA Care Treatment when your hair needs more moisture, more softness, and a little help bouncing back.

It works as a deep-conditioning treatment to nourish, smooth, and support stronger-feeling strands without making the routine complicated.

The bob is cute, the plum is juicy, and the whole look is a yes 🍇
by.libby brought this color to life with glossy depth, soft movement, and a sharp fringe that gives the whole style extra attitude.