Innersense Organic Beauty
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Innersense Organic Beauty is a love story between two seasoned beauty professionals who share a passion for health, hair, beauty and the planet.
Innersense Organic Beauty continues to push the boundaries of new product development by utilizing organic chemistry to raise the bar on clean, luxurious formulas with professional performance to care for your hair, health and planet. Greg and Joanne Starkman are pioneers who founded the brand in 2005 when they realized the need for clean, pure, organic and non-toxic professional quality hair care products. They trusted their innersense, sourcing the highest quality and Certified Organic ingredients, in the purest, most concentrated form, to create a complete, award-winning line of safe, sustainable and cruelty free personal care products. The ongoing result is salon performance formulas that hydrate, nourish and revitalize all hair types. The original love story that began between two people has grown into an entire community full of love - love for the planet, people and clean, pure, beautiful hair. Join us, and fall in love with your hair again! Innersense Organic Beauty is a worldwide leader in the clean beauty movement and is sold globally online, in salons, clean beauty retailers and luxury retailers.
09/14/2026
We’re proud to share that Innersense Organic Beauty has successfully recertified as a Certified B Corporation under the new B Lab Standards V2.
The new standards raise the level of evidence behind certification. Companies must take meaningful action across seven social, environmental and governance impact topics, with policies, processes and proof reviewed through independent third-party verification.
For Innersense, this is more than a certification milestone. It is renewed accountability for a mission we have carried from the beginning: raising the standard for professional hair care through performance, ingredient transparency and care for people, communities and the environment.
We have been a Certified B Corp since 2021, and we view recertification as part of an ongoing practice—not a finish line. Standards evolve. Expectations rise. Our responsibility is to keep showing our work and improving it.
Thank you to our team, salon community, customers and partners for helping turn that purpose into action.
https://www.bcorporation.net/en-us/find-a-b-corp/company/innersense-organic-beauty/
https://innersensebeauty.com/pages/impact-report
08/22/2026
GIVEAWAY! We’ve teamed up with to give 1 winner 4 clean beauty favorites for bright eyes, hydrated lips, and smooth, healthy-looking strands.
From skincare to haircare, it’s everything you need to elevate your selfcare ceremony.
Enter to win: https://www.dojomojo.com/promo-lookup/7c0762e4-a815-4ee5-a113-158664613d14
04/03/2026
Hey friends! Celebrating over 5,000 downloads of Trust Your Innersense… and I’m genuinely surprised and deeply grateful for the support this space has received. 🤍
This is much more than a podcast to me. It’s a space for reflection, connection, and truth, all shaped by the community that continues to grow around it.
I’m so thankful for every guest who has so openly and generously shared their story, and for each listener who shows up with curiosity, presence, and a real desire to grow. You are what brings this space to life.
What we’re creating together continues to remind me that when we lead with authenticity and heart, meaningful connection naturally unfolds in magical ways.
Thank you for being part of this journey with me. It means more than I can express. 🌿✨
In gratitude, Joanne Starkman
Founder of Trust Your Innersense
Founder and Chief Visionary Officer of Innersense Organic Beauty
Our first Styling Academy in Chicago led by Innersense Artist Casey Voss.🤍
A day dedicated to hands-on learning, live curl refreshes, and learning how to re-create salon level results and care for your curls at home.
Because great hair starts with understanding your own. 🌿
Check out our upcoming dates and locations at the Styling Academy link in our bio 🔗
New style news.
Across humidity, sun, and sea air—
something is about to change.
Stay tuned.
Comment “CLIMATE PROOF” to be the first to know ☀️💧
Step into spring with a fresh hair routine 🌿 restore strength, replenish hydration, and bring back shine after winter stress✨
For a limited time, enjoy a FREE full-size Repair Mask on orders $150+. Because your hair deserves a fresh start this season.
*Valid 3/12 to 3/31. No code needed. Receive one free Repair Mask 6 oz on any 150+ order. Offer valid while supplies last. Limit 1 per order. Cannot be combined with other offers.
03/22/2026
As a Certified B Corporation™, we hold ourselves accountable to how we care for people, our community, and the planet in every decision we make. Since becoming B Corp certified in 2021 and recertifying in 2024, we have continued to push ourselves to do better across every part of our business.
Through the voices of our team, we are proud to share why this work matters. What does “doing better” look like to you in the brands you support? 👇
Awards weekend, the Innersense way. ✨
Hair mask on, popcorn ready, and eyes on every red carpet and after-party hair look.
The perfect night for a little self-care while taking in all the glam. 🍿💆♀️
It takes a lot for a company to make a positive impact on the world. Countless actions. Constant effort. Real change. And rigorous measurement.
We know because this is the work we commit to every day.
As a Certified B Corporation™, we hold ourselves accountable to how we care for people, our community and the planet in every decision we make. Innersense became B Corp certified in 2021 and recertified in 2024, continuing to improve our impact across governance, workers, community, environment and customer care.
For us, that means creating clean, transparent products, supporting our community and honoring people, hair and planet in everything we do.
This , we’re proud to stand alongside more than 10,000 companies worldwide using business as a force for good — and to keep doing the work behind the B.
Innersense stylist Logan Spring shares an amazing experience with her guest in the salon ❤️ Color Purity is our clean color line for professional stylists, fragrance free, and a great option for those with sensitivities.
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Website
Address
2301 Arnold Industrial Way, Suite A
Concord, CA
94520
Opening Hours
| Monday | 8:30am - 5pm |
| Tuesday | 8:30am - 5pm |
| Wednesday | 8:30am - 5pm |
| Thursday | 8am - 5am |
| Friday | 8:30am - 5pm |
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