True Tickets

True Tickets

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True Tickets is a secure digital ticket delivery service for Tessitura member organizations.

True Tickets amplifies the value of Tessitura with a deep and seamless integration to help you identify your shadow audience and stay in control of the entire ticket lifecycle, from sale to scan.

08/13/2026

Every partnership begins with trust, and we're grateful for the opportunity to support organizations that put their audiences first. πŸ’™

Today, we're celebrating:
🎭 Two years with Kauffman Center for the Performing Arts
🎼 One year with Toronto Symphony Orchestra

Thank you for trusting True Tickets to help deliver secure digital ticketing, seamless patron experiences, and stronger audience connections. We appreciate your partnership and look forward to what's ahead.

08/07/2026

🩰

Meaningful audience relationships begin with meaningful audience experiences.

Colorado Ballet is focused on creating a seamless, secure journey for every patron while gaining the insights needed to build stronger connections long after the final curtain.

Thank you, Sameed Afghani, for sharing your perspective and for your partnership with True Tickets.

08/06/2026

Celebrating milestones with four incredible arts organizations! πŸŽ‰

This month, we're proud to celebrate:
πŸ›©οΈ Two years with Intrepid Museum
🎼 Two years with Orlando Philharmonic Orchestra
🎭 One year with Indiana Repertory Theatre
🎢 One year with Harris Theater for Music and Dance

Each partnership reflects a shared commitment to creating seamless, secure experiences for audiences while helping organizations better understand and connect with the people walking through their doors.

Thank you for trusting True Tickets to support your missions. We're honored to be part of your journey and look forward to what's ahead.

Here's to many more years of innovation, collaboration, and unforgettable live experiences.

08/04/2026

⏰ We're just one hour away!

Join True Tickets, TRG Arts, New Jersey Symphony, and Adrienne Arsht Center for the Performing Arts for Guests to Growth: Who's Really in Your Audience, and How to Keep Them.

We'll share practical strategies for revealing your shadow audience and turning new visibility into stronger patron relationships.

πŸ•˜ Today | 9:15-10:15 a.m.
πŸ“ National Harbor 11

Add the session to your TLCC agenda: https://hubs.la/Q04rByW-0

08/03/2026

⏰ Last chance to sign up for tomorrow's TLCC session!

Your most valuable patrons may already be in the building. You just can't see them yet.

Join True Tickets, TRG Arts, New Jersey Symphony, and Adrienne Arsht Center for the Performing Arts for a candid panel discussion on how audience intelligence and attendee identification work together to drive loyalty, retention, and revenue.

Featuring Matt Zarracina, Jill Robinson, Geoff Anderson, and Dale Edwards, you'll hear real-world examples and practical strategies to help your organization:

β€’ Reveal the audience you can't see
β€’ Bring first-time guests back before they disappear
β€’ Use smarter segmentation to drive retention and revenue

Whether you're looking to grow attendance, increase retention, or better understand your audience, you'll leave with practical ideas you can start applying right away.

Guests to Growth: Who's Really in Your Audience, and How to Keep Them
πŸ“… Tuesday, Aug. 4
πŸ•˜ 9:15-10:15 a.m.
πŸ“ National Harbor 11

Add the session to your TLCC agenda: https://hubs.la/Q04rBLwk0

Photos from True Tickets's post 08/02/2026

No storms, no plane mechanical failures, and no one can keep us away - The True Tickets team has made it to TLCC DC!

Stop by tonight or all week - we're at booth #9 and we've got lots to discuss with you!

Whether you're exploring secure digital ticket delivery, looking to reveal your shadow audience, or interested in strengthening patron relationships with first-party audience data, we'd love to show you what's possible with True Tickets.

πŸ“… Schedule a meeting with our team before the conference: https://hubs.la/Q04rBHX30

See you soon!

07/31/2026

: 🎭 Salt Lake County Arts & Culture is enhancing the patron experience with True Tickets' secure digital ticketing.

✨ Streamlined digital ticket delivery
✨ A more seamless experience for every patron
✨ Greater trust in every ticket transaction

Thank you, Andrew Sylvia, for sharing your perspective! πŸ™Œ

07/30/2026

Next week is TLCC DC!

If you're attending, we'd love to connect at Booth 9 and show you how True Tickets helps arts and cultural organizations reveal their shadow audience, giving venues the first-party audience data they need to build stronger patron relationships and drive repeat attendance.

πŸ“… Schedule a meeting before the conference: https://hubs.la/Q04rjGK50

Also, be sure to join our session with TRG Arts:

Guests to Growth: Who's Really in Your Audience, and How to Keep Them

πŸ“… Tuesday, Aug. 4
πŸ•˜ 9:15-10:15 a.m.
πŸ“ National Harbor 11

Together, we'll explore how arts organizations can identify the previously unknown attendees behind shared and resold tickets, understand their behavior, and turn new visibility into stronger relationships, retention, and revenue.

Add the session to your TLCC agenda: https://hubs.la/Q04rk0350

07/24/2026

: 🎭 Midland Center for the Arts is creating a more seamless experience for audiences with True Tickets' secure digital ticketing.

✨ Stronger connections with patrons
✨ A smoother, more secure ticketing experience
✨ Better audience insights to support lasting relationships

Thank you, Josh Holliday, for sharing your perspective! πŸ™Œ

07/23/2026

🩰 Celebrating two years with Louisville Ballet! πŸŽ‰

We're proud to celebrate two years of partnership with Louisville Ballet.

Together, we've helped create secure digital ticketing experiences that make attending performances easier for patrons while providing valuable audience insights that help strengthen lasting relationships.

Thank you for your continued partnership and trust. We're excited for many more seasons together! πŸ’™

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