KS&CO

The best brow products enhance what’s already there, which is exactly why KS&CO founder Kristie Streicher reaches for the Sheer Tinted Brow Gel every day.  The sheer formula adds soft color, subtle definition and piecey texture to help brows look naturally fuller without ever feeling heavy or overdone.

And the best part: it’s almost impossible to overdo. The more you backcomb through the brow and then brush the hairs up and into place, the more airy, natural-looking volume you create without the mess, heaviness or overly “done” look.                                

In this video, Kristie walks through the formula and shows her favorite way to apply it for effortless, fluffy brows. Available now at theksandco.com

THE DIRTY STICK

A volumizing, thickening dry-shampoo paste for hair was the original inspiration. We took that same concept, added a soft, natural shadow of color and plant-based microfibers—and, several lab samples and many years later, the Backcombing Texture Stick was born. Now affectionately nicknamed “The Dirty Stick,” it has become Kristie Streicher’s favorite everyday brow go-to.

Get ready with KS&CO founder Kristie Streicher as she shares why she loves the Backcombing Texture Stick and how it creates airy volume, texture and natural-looking fullness without leaving brows feeling stiff or heavy.

BROW HAIR ORGANIZING

A good brow routine always starts before the product. KS&CO founder Kristie Streicher calls this Brow Hair Organizing: thoughtfully working with each hair and your natural growth pattern, rather than against it.
Through her Strategic Tweezing Method™, intentional trimming, and KS&CO products designed to nurture and enhance what’s already there, the focus is always on creating your best natural brow—not imposing a different one.

If LA isn’t in your plans, Kristie offers Virtual Appointments with personalized shaping guidance, product recommendations, and a plan created specifically for your brows—all from home.
Book a Virtual Appointment at theksandco.com, or visit Kristie in person at STRIIIKE ® in Beverly Hills.

The brow routine for when you have somewhere to be, and no time to overthink it. AJ Michalka uses The Nurtured Brow Styling Set, wearing medium shade in the Backcombing Texture Stick. Shop the Nurtured Brow Styling Set at www.theksandco.com

The brow routine you can do at home, on the go, and everywhere in between. We love to see where you take us. 🤍

Paloma Meehan wearing Sheer Tinted Brow Gel and Microfeathering Brow Pen
Stephanie Liu Hjelmeseth wearing the Backcombing Texture Stick
Lindsey wearing the Backcombing Texture Stick
amy lee • nyc injector wearing Sheer Tinted Brow Gel
Whitney Wagner Hartley 🧿 wearing Sheer Tinted Brow Gel and Microfeathering Brow Pen

Sometimes getting a fuller brow is less about one product and more about knowing how to using a few together. In this case, the Backcombing Texture Stick gives the brows a little more texture, while the Microfeathering Brow Pen fills in the sparse spots that need it, and the Sheer Tinted Brow Gel adds a soft wash of color and definition.

The end result? Fuller more defined brows that still look like yours. All three products available at www.theksandco.com

Meet the perfect pairing - the Duo Sharpener & Backcombing Texture Stick.

The Duo Sharpener is small but essential - and keeps your Backcombing Texture Stick at its ideal point, to help you create airy volume, natural lift and softly textured brows.

Shop the duo at www.theksandco.com

For the high-maintenance, the low-maintenance, and everyone in between. Clear Strong-Hold Brow Gel gives your brows a little more structure and natural definition, with flexible hold that leaves behind no flakes or crunch, and never changes what makes them yours. Want a little more brow? Pair it with the Microfeathering Brow Pen or the Backcombing Texture Stick for a natural, your-brows-but-better look. Available at www.theksandco.com or STRIIIKE ®

Your brows missed this. The Sheer Tinted Brow Gel in Medium Brown is officially restocked, which means separation, soft tint, and texture with flexible hold. Available on www.theksandco.com