Blueme
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Smell the Zen.
10/09/2026
Last night at our NYC Flagship, we officially welcomed fall with Blueme Flower Night with our founder Mei Xu.
Our beautiful vessels are made to last beyond the candle, and we loved seeing everyone’s seasonal arrangements come to life. 🍁
10/05/2026
The season is meant to be shared.
Gather, celebrate, and create moments worth remembering with the 2026 Blueme Holiday Collection.
Three scents inspired by the warmth, energy, and togetherness of the season.
10/01/2026
The 2026 Blueme Holiday Collection is here.
Three fragrances, each capturing a different feeling of the season. JOY with black plum and cassis, FESTIVE with noble fir and amber, and COMFORT with pumpkin and sage.
Scents to fill the season with celebration, warmth, and the feeling of coming home.
Wellness to gift. Vessels to keep.
One of our favorite ways to give your Blueme vessel a second life between refills? Flowers.
Join us for our next Flower Night at our NYC flagship with founder Mei Xu, where we’ll gather for an evening of floral design, drinks, and light bites.
Thursday, October 8
5–7 PM
Blueme Flagship
259 Elizabeth Street, NYC
Tickets are available at the link in bio.
09/21/2026
Twenty years ago, Blueme Founder & CEO Mei Xu’s father added five packets of sugar to his coffee and said, “American sugar is not sweet.” At the time, Mei didn’t know that a change in taste and smell could be an early signal of something more.
That experience became part of the foundation for Blueme, the world’s first olfactory wellness platform, built around the connection between smell, sensory health, and wellbeing.
Smell loss can be invisible and gradual, making it easy to overlook. This World Alzheimer’s Day, we’re reminded to pay attention to our senses—and to better understand what they may be telling us.
For consumers. For employers. For families.
A first glimpse into the season ahead.
Last night at Café China, we gathered for an intimate preview of Blueme’s 2026 Holiday Collection, bringing our community behind the brand and into the world of wellness, olfactory science, and intentional design with Blueme founder, Mei Xu.
The 2026 Holiday Collection will be available October 1.
Unbox Comfort this fall.
A seasonal wellness fragrance inspired by the feeling of home, with warm pumpkin and wild sage creating an inviting atmosphere for cozy evenings, slower moments, and fall rituals.
Fall into Comfort.
09/02/2026
Help Us Evaluate a Smell Test:
Join a Research Study
Adults ages 18–80 are invited to take part in a research study about how people experience a smell test. The study takes about 60–75 minutes. Sessions can be completed online by appointment. After completing the session, you will receive a Blueme gift card.
To learn whether you may be eligible, complete a brief screening questionnaire in our bio.
Participation is voluntary.
For Questions:
Email Mei Xu at [email protected]
One year of Blueme in Nolita.
Here’s a look back at the early days of our flagship — before we knew all the memories, events, conversations, and connections that would fill this space.
One year later, we’re so grateful for everyone who has walked through our doors and been part of it. Here’s to everything still to come.
Click here to claim your Sponsored Listing.
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P. O. Box 30668
Bethesda, MD
20824
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