Bigen USA
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The Origin of Beauty
https://bigen-usa.com
HOYU, A PREMIER HAIR COLORING COMPANY, has not only earned the largest market share in Japan, but is also one of the leading providers of hair color and hair care products in more than 70 countries. As an ambassador of the joys of hair coloring, Hoyu’s slogan “COLOR YOUR HEART” expresses our desire to add dimension to people’s lives through an extensive line of innovative hair color and hair care products. With a strong business background and an unending passion for coloring and caring for hair, Hoyu marked its 100th anniversary in February 2005. Determined to stay ahead of the latest trends, Hoyu has continually introduced products that have been heralded as unprecedented in its field. In addition to providing high quality products, we strive to lead the way by setting high standards for ourselves and utilizing cutting-edge technology to develop more user-friendly products.
Rojo season llegó… y vino en todos sus tonos. ❤️🔥🍷
From deep w**e to bold burgundy, fall is officially having a red moment with Bigen Designer Series Semi-Permanent Hair Color. Rich color, an oil-rich formula, and no ammonia or peroxide.
Which red are you taking into fall: 1, 2 or 3?
09/24/2026
Para el otoño, estamos entre dos energías:
🤎 Tonos naturales: cafés profundos, negros intensos y esos tonos clásicos que siempre se sienten polished.
❤️ Tonos rojizos: burgundy, vino y rojos profundos para cuando quieres que tu hair color haga un poquito más de ruido.
Ahora viene la parte difícil.
Team Natural 🤎 o Team Rojo ❤️? Cuéntanos en los comentarios.
09/22/2026
“Ya casi estoy lista”... but then esa canción came on. 💃🏽🎶
Getting ready always takes a little longer when the playlist starts bringing back memories of home, mamá, papá, and those songs you grew up hearing.
¿Qué canción te recuerda a casa? Cuéntanos en los comentarios.
Ay no, mi gente… ya se ven las canas. 😱
Aj Rivas dijo que era hora de un retoque con Bigen EZ Color for Men M4N Castaño Natural. Color para cabello y barba, cobertura de canas y un resultado natural en solo 10 minutos.
Canas cubiertas. Barba fresh. 😮💨👌
Descubre Bigen EZ Color for Men y encuentra tu tono.
09/18/2026
Traditions live on when we keep sharing them.
This Hispanic Heritage Month, we’re celebrating the traditions that become part of who we are. The recipes, the music, the beauty rituals, the celebrations, and the little things our families taught us. ❤️
Now we want to hear yours.
🎁 Enter for a chance to be one of 3 winners receiving a Bigen prize bundle featuring hair color, Color Shield hair care, and a few hair-day favorites.
How to enter:
1️⃣ Follow Bigen USA
2️⃣ Like this post
3️⃣ Comment one tradition from your culture you hope future generations continue + the country or region it comes from.
📅 Giveaway runs September 18 through October 16, 2026
🏆 Three winners will be selected at random.
✨ IMPORTANT: All winner communication will come directly from Bigen USA via DM. We will never ask for your financial information or ask you to click suspicious links.
📝 Terms & Conditions: Participants must be 18+. Giveaway is available to U.S. addresses only, excluding Hawaii and Alaska. No refunds or exchanges. See our Privacy Policy through the link in bio for more information. Exclusive to, but not sponsored by Instagram.
Las tradiciones viven cuando las seguimos compartiendo.
Este Mes de la Herencia Hispana queremos celebrar esas pequeñas y grandes cosas que pasan de generación en generación. Las recetas, la música, los rituales de belleza, las celebraciones y todo eso que nos recuerda de dónde venimos. ❤️
Y ahora queremos conocer la tuya.
🎁 Participa para tener la oportunidad de ganar uno de 3 premios de Bigen, con color de cabello, productos Color Shield y algunos extras para tu próximo hair day.
Cómo participar:
1️⃣ Sigue a Bigen USA
2️⃣ Dale like a esta publicación
3️⃣ Cuéntanos en los comentarios una tradición de tu cultura que esperas que futuras generaciones continúen + el país o región de donde viene.
📅 Giveaway: 18 de Septiembre al 16 de Octubre de 2026
🏆 Tres ganadores serán seleccionados al azar.
✨ IMPORTANTE: Toda comunicación con los ganadores vendrá únicamente de Bigen USA por DM. Nunca te pediremos información financiera ni que haga
09/17/2026
Las primeras canas aparecen y de repente… toca sacar los secretos de mamá. 🤭
Porque algunas rutinas de belleza no se aprenden en TikTok. Se pasan de generación en generación.
¿Qué secreto de belleza te pasó mamá? Cuéntanos en los comentarios.
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The first gray hair appears and suddenly... it’s time to bring out Mom’s secrets. 🤭
Because some beauty routines are not learned on TikTok. They are passed down from generation to generation.
What beauty secret did mom pass on to you? Let us know in the comments.
09/15/2026
Nuestras raíces vienen de muchos lugares, pero siguen moviéndose con nosotros. ❤️
Este Hispanic Heritage Month, celebramos las historias, tradiciones y belleza que llevamos con orgullo, hoy y siempre.
Feliz Mes de la Herencia Hispana de parte del equipo de Bigen. 💛
••••••••••
Our roots come from many places, but they keep moving with us. ❤️
This Hispanic Heritage Month, we celebrate the stories, traditions and beauty we proudly wear, today and always.
Happy Hispanic Heritage Month from the Bigen team. 💛
09/14/2026
Roots or all over? Your hair is giving you the answer. 😉
If you’re seeing new growth but your lengths still look good, a root touch-up may be all you need. If your color looks faded or uneven from roots to ends, it might be time for a fuller refresh.
Swipe to see where your color should go, and always follow the directions for your specific hair color.
Save this for your next color day.
💭 Are you usually touching up roots or refreshing all over?
She made the recommendation, and that before-and-after did the rest of the talking.
Keerthana Arcot Vinod gave her husband Bigen EZ Color for Men to try on the grays in both his hair and beard, and we’d say the wife recommendation came through.
Now we have to know: who’s usually putting who onto the good products in your relationship?
09/04/2026
Fall refresh, but make it rich and dark. 🍂🤎
There’s something about deep brunette and soft black shades with curls that just feels right when the season starts to change. Sometimes a fresh hair moment is less about going different and more about bringing your favorite shade back to life.
What’s your go-to shade when you want your hair to feel refreshed?
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